Overstock.com is revamping using Bed Bath & Beyond's name

https://www.npr.org/2023/08/01/ [login to see] /overstock-bed-bath-and-beyond
Overstock.com is rebranding its website using Bed Bath & Beyond's name after it acquired intellectual property from the bankrupt company in June.

An online visit to Overstock, which sells goods like furniture, rugs and home decor, redirects U.S. users to BedBathAndBeyond.com.

"This is a historic day for Bed Bath & Beyond and Overstock — and for the broader ecommerce industry," Bed Bath & Beyond CEO Jonathan Johnson said. "Overstock has a great business model with a name that does not reflect its focus on home. Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing."

Johnson told NPR customers and suppliers often assume Overstock is a liquidator, which it is not.