Netflix to Open Massive Entertainment, Dining and Shopping Complexes in Two Cities in 2025

https://variety.com/2024/digital/news/netflix-house-entertainment-dining-shopping-complexes-cities-2 [login to see] 989/
Netflix is turning former department stores into entertainment centers. The empty space that used to be a Sears at your local mall could soon turn into a spot to hang out with the Demogorgon from Stranger Things. The streaming company announced yesterday that it’s opening two 100,000+ square-foot entertainment venues—one at the King of Prussia Mall in Pennsylvania and the other at Galleria Dallas in Texas. It’s Netflix’s latest (and biggest) foray into live experiences, which are less about generating revenue directly and more geared toward drumming up fan interest in its content. Each “Netflix House” will have food, drinks, exclusive merch, and more.