How a cheap, brutally efficient grocery chain is upending America's supermarkets

TSgt Joe C. PO3 Steven Sherrill CW3 Kevin Storm SSG (Join to see) SGM Steve Wettstein SMSgt Thor Merich MSG (Join to see) PO1 John Johnson MAJ Ken Landgren LTC Greg Henning PVT Mark Zehner MSG Tom Earley Alan K. SPC Mark Huddleston PO1 H Gene Lawrence SGT Elizabeth Scheck Sgt Deborah Cornatzer SSgt Boyd Herrst SPC Diana D. SFC George Smith

We shop there for particular items that are very expensive elsewhere

I do go to an Aldi market near us and often may even save as much as 50% (and sometimes even more) on some items, in any event I spend less. Often its their own brand but it may not only be comparable but sometimes even better. You can't always find everything You need then go somewhere else at least You paid less for what You bought. There aren't shopping cars left in the lot why ? because at the door are the carts are there, You insert a quarter to release a chain and when You return it You get your quarter back. You bag Yourself. They need less employees and pay their help a lot better than the other stores and You save money also. When I can leave and have spent $45.00 to $50.00 for the same or comparable items that I would have spent $90.00 to $100.00 in another store its quite an incentive !