Exercise Hamel 2016: A Case Study in the Military Use of Social Media

Bg Ryan of the Australian Army's article on the use of social media in one of the Australian major exercises is a great read - and I do mean great. lot of items in this that are great key points of knowledge.
This part was really good - and the far shift from US military thinking currently being employed! " the inventiveness and enthusiasm of Army’s public affairs and multi-media personnel proved to be a great asset. With early planning and disciplined execution, the team was able to develop targeted product and revise its approach as demands changed during the exercise. Enabling these personnel to use their imagination within the social media environment has the potential to deliver further benefits for the Army."