Ford announces a historic restructuring as it pivots to an electric future

https://www.npr.org/2022/03/02/ [login to see] /ford-modele-split-units-electric-gas
Ford's Model T reshaped the 20th century. Tesla's Model 3 is transforming the 21st.

Now, meet "Model E" — part of Ford's big plan to bridge its gas-powered past and its battery-powered future through a major restructuring of its business.

Ford is splitting its auto business into two separate units: Ford Blue, for traditional gas- and diesel-powered vehicles, and Ford Model E, for new electric models.

The automaker has already split off a unit for commercial customers called Ford Pro.

Wall Street responded positively to the restructuring of the company, with stocks moving up on the news as investors welcomed Ford's commitment to growing its electric business.

"Sometimes two is better than one," Bank of America mused in a note, while Jefferies called it a "creative move."