Posted on Nov 12, 2019
U.S. Army ad campaign, 'What's Your Warrior' - 60 second version
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Posted 5 y ago
Responses: 5
Thank you, my friend COL Charles Williams for posting the most recent 21st-century Army advertising-campaign video.
Certainly a well constructed video. The video may well appeal to younger folks.
I still find it somewhat disingenuous to label every soldier as a warrior. Certainly some are trained and experienced to be warriors. Many others are soldiers and yet neither inclined to be a direct combat warriors nor functionally experienced as a warrior.
I have to admit the video was significantly better than the title "What's Your Warrior' that reminds me of "What's in Your Wallet" IMHO.
Certainly a well constructed video. The video may well appeal to younger folks.
I still find it somewhat disingenuous to label every soldier as a warrior. Certainly some are trained and experienced to be warriors. Many others are soldiers and yet neither inclined to be a direct combat warriors nor functionally experienced as a warrior.
I have to admit the video was significantly better than the title "What's Your Warrior' that reminds me of "What's in Your Wallet" IMHO.
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Pretty misleading, if you ask me. When young people ask me about joining the Military, I usually ask one question... What do you want out of it? Pretty much everyone whose ever walked into a recruiting office has a list of things they are hoping to get from joining... but few seem able to put it into a concise, consistent sentence. I usually counsel them not to join for benefits, because those are available from other careers with fewer risks, variables, or short-range prospects. I generally advise them against joining to find "adventure", because the vast majority of roles within the Armed Forces are punctuated by tedium and monotony. If they want to become "warriors", I usually advise them to focus only on elite branches of combat arms... and to expect to be constantly tested, pushed, and molded to be certain they are the best. Ads like this make it seem that by signing up, you'll be a "combat, medical, electronics, linguistics qualified super-solider"-one can become all of those things...maybe...with time, and no small amount of hard work and good fortune... and always at a cost.
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