reaching-your-target-audience-paul-wayne

Marketing a business to a large and diverse audience may sound like a good idea, but most companies old and new know learn quickly that you’re much better off to aim for one specific demographic and then really focus your time, effort, and advertising money on that group. What isn’t often talked about, however, is that one of the best ways to get to know your target audience isn’t just by using Google Analytics or some other type of software. For many, it pays off to do things the old fashioned way -- get out there and physically spend your free time around your target audience.