Write to Influence! with Carla D. Bass, Colonel, USAF (Ret)

Col Bass is correct (even though she's hyping her book) and her points are on target.

I worked as a magazine editor for 4 years. It honed my writing capabilities significantly. I wrote, edited, and evaluated fact and fiction articles almost every day. These skills served me well during the remainder of my Air Force and civilian careers.

Here's a few hints about good writing:
-Know your reader or audience so you can shape your presentation for them
-Determine the purpose of the prose before you start writing
-Keep it simple. Short, clear paragraphs and sentences work. Never force the reader to wade through a swamp of Government gibberish to find your point.
-To write good reading, read good writing. Always have a well written fiction or non-fiction book on your phone or tablet to help fill downtime.
-Spell check doesn't catch everything. If accuracy, grammar, and spelling are critical, read the document backwards. You'll be surprised at the errors you'll spot.

Writing is a skill like any other. It takes a lot of practice and a lot of reading to create a formidable style!