The 7 Habits of a Highly Effective Web Marketer

Building a business before it actually “takes off” means filling many different roles: founder, accountant, storekeeper, salesperson, product developer, marketer.

One thing I’ve learned after going into business for myself is the value of web marketing and just how many efforts it takes to succeed, with success being conversion. There are as many strategies to improving website performance as there are best practices for doing so -- just ask the Good Idea Fairy.

Contrary to public opinion, blogging and content marketing are still advantageous for three reasons: they educate visitors, prospect potential clients and advertise content. Whether you’re a blogger or full-time web marketer, there are plenty of opportunities to get distracted, cede away precious time and lose sight of the big picture.