Job Search Tip: Finding Employer Targets

The job search can be a lot of work and an incredibly frustrating experience. Creating multiple resumes, responding to dozens to hundreds of openings on job boards and all too often there is very little response. This negative feedback loop can be demoralizing and create feelings of depression and anger. We recommend a paradigm shift, target specific employers.

Targeting employers means choosing the organizations you would want to work for and then marketing your skills to them. This method puts the job search in your control versus clicking Apply on a job posting and crossing your fingers in hopes of receiving a call about an interview.

Finding Employer Targets allow job seekers to control who they are reaching out to and ensuring that they are marketing to companies likely to hire someone with their skills set.

Where to find Employer Targets?

You can begin making a list on who you want to be on your Employer Targets with research. This will allow you to learn more about the companies you want to work for. Of course, you should research their website, but you can also research their blogs , press releases, media articles, and social media platforms.
And here are other ways you can find Employer Targets:

• Use search engines. Type your industry and location into a search engine and look through the companies that surface in your search. Then, review their website, careers page and LinkedIn presence. Search the employees of the company on LinkedIn and discover job titles of people who work for the organization.

• Research competitors. The competition can be Employer Targets too! Once you identify an organization that fits the definition of an Employer Target, make certain to check out their competitors. Think about it, if this company hires people like you than in all likelihood so do their competitors.

• Checkout Social Media. Conduct similar searches using social media tools to find Employer Targets. Search hashtags related to your industry or profession and see who is talking about opportunities.

• Look through job boards. Pay attention to the employers when you find a job description that interests you.

• Connect with the Chamber of Commerce. Making connections with your local Chamber of Commerce and asking what companies in the area service your particular industry of interest is also a great way to network.

• Don’t leave out the Better Business Bureau. The BBB may be able to provide you some information about companies in your industry of interest.

• Access networking groups. This group provides you access to people who are knowledgeable about particular industries and know the players operate within it.