Which Army Slogan did you join with? Mine was "Be All You Can Be " in the Army (1989)?

2014-08-16T20:56:43-04:00

2006 to present

"Army Strong" is the recruiting slogan that is used currently by the United States Army. The composer of the song used in the Army Strong television commercials is Mark Isham.[3]

2001 to 2006
A humvee wrapped with the slogan in April 2006
"Army of One" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong".[4]The Army of One slogan was meant to mean as described Sun Tzu's Art of War in Chapter VI Weak Points and Strong, that you are only as strong as your weakest link,if the enlisted soldiers are not trained by the non commissioned officers,because the officer are not with troops and checkout what they need,a Army is very weak. The reason for the replacement is believed to be[by whom?] that the slogan "Army of One" is contrary to the idea of teamwork.[citation needed] It is unknown whether this slogan was taken directly from the poster for the 1976 Clint Eastwood film The Outlaw Josey Wales, which had "An Army of One" under a drawing of the Josey Wales character. The "One" in the slogan was an acronym, standing for Officers, Non-Commissioned, and Enlisted,[citation needed] the three types of Soldiers in the US Army.

1980 to 2001

Be All (That) You Can Be was the recruiting slogan of the United States Army for over twenty years.[5] This popular slogan was created by Earl Carter while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts.[6] In his autobiography Soul of It All, Michael Bolton claims to have sung the jingle in the early 1980s.[7]

1971 to 1980

"Today's Army Wants to Join You" was a recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign, which was introduced as the country prepared to transition to an all-volunteer military. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. General William Westmoreland asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army."[8]

Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow up slogan, "Join the people who've joined the Army."

Circa 1950s–1971
"Look Sharp, Be Sharp, Go Army!"was a recruiting slogan in the 1950s and 1960s. The Big Picture,[disambiguation needed] public announcements on broadcast television, and highway roadway signs advertised the slogan during a time of a national draft of young men 18 to 34 years of age. The advantage of volunteering for Service, vice being drafted, was choosing the career field you wanted to serve and/or first unit or location of assignment.

World War I
"I Want YOU for US Army" featured on a poster of Uncle Sam painted by James Montgomery Flagg.

http://en.wikipedia.org/wiki/Slogans_of_the_United_States_Army

https://www.youtube.com/watch?v=9-Mc1uQW8RI

Slogans of the United States Army - Wikipedia, the free encyclopedia

Slogans of the United States Army changed only rarely in the 20th century, but have been replaced more frequently in the 2000s.

Response by 1SG Private RallyPoint Member made Aug 16 at 2014 9:23 PM

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"Today's Army Wants To Join You" 1971-1980
Joined Dec 1973

Response by SFC Mark Merino made Aug 16 at 2014 9:32 PM

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Be......All that you can be...... :)

Response by 1LT Nick Kidwell made Aug 16 at 2014 9:51 PM

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When I enlisted, it was the tail end of "Be all that you can be," and on the cusp of the "Army of One" garbage.

Response by 1SG David Niles made Aug 16 at 2014 10:02 PM

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Army, be all you can be.... Hated the Army of One slogan

Response by CPT Jacob Swartout made Aug 16 at 2014 10:16 PM

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I still have the unused bumper sticker, "Be all you can be" somewhere in my files. I'm going to frame it someday and hang it on the wall. I never liked "Army of One"

Response by Sgt Packy Flickinger made Aug 17 at 2014 6:16 AM

2014-08-17T06:16:06-04:00

I always thought your slogan of "Army of One" was stupid. Isn't that anti-teamwork?

I thought "Stripes" was the Army's best recruiting slogan. :p Long live the EM50
Sorry, couldn't resist the temptation.

Response by SGT Private RallyPoint Member made Aug 17 at 2014 10:15 AM

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SFC Davis,

I'm glad you explained the "Army of One" theme. When I first heard that motto, I pictured Rambo.

When I joined it was Army Strong, our current motto. I think the current one is the best out of all the ones you mentioned. The worst has got to be, "This is the Army." Worst motto ever.

Response by SFC Wallace Lopez made Aug 17 at 2014 11:28 AM

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1988 "Be All You Can Be"

Response by SSG Private RallyPoint Member made Aug 17 at 2014 11:37 AM

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I joined in 2011....Theres Strong, Then theres Army Strong.

Response by SFC Private RallyPoint Member made Aug 17 at 2014 11:44 AM

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Army of One (2003)

Response by SFC Mark Merino made Aug 17 at 2014 5:10 PM

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Old Cavalry recruiting poster. And no, that isn't me on the horse.

Response by 1SG Private RallyPoint Member made Aug 17 at 2014 6:02 PM

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Armored Cavalry Units are known for their "Outside the Box" way of life, committment to duty, mission accomplishment, and Leadership. My most remember time is service was with the 11th ACR. (6+ yrs). ALLONS!

Response by SGT Private RallyPoint Member made Aug 17 at 2014 7:22 PM

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Mine was "Be All You Can Be", which quickly changed to "Army Strong" by the time I got to my first duty station.
I grew up on the old slogan. My bedroom wall, when I was a teenager was this, though:

Response by 1SG Private RallyPoint Member made Aug 18 at 2014 7:21 AM

2014-08-18T07:21:02-04:00

I too joined under the "Be All that you can be" slogan. I joined in 1999 and that was the slogan I remember even as a kid on the TV commercials.

Response by MAJ Private RallyPoint Member made Aug 18 at 2014 8:15 AM

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This has not been used, but is the motto that I use for the Army. "Be the examplar".

Response by MSG Sean Hendricks made Aug 18 at 2014 8:15 AM

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Joined in 1986 with "Be All You Can Be". Still the Best, in my opinion...

Response by MSG Wade Huffman made Aug 18 at 2014 8:55 AM

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Just a bit trivia...The "Be All You Can Be" campaign was the most successful in the history of the Army, and one of the most successful ad campaigns in the US. It ran for a little over 20 years.

Response by SSG Private RallyPoint Member made Aug 18 at 2014 8:56 AM

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Army Strong!!! Sounds better saying it than writing it

Response by 1SG Private RallyPoint Member made Aug 18 at 2014 9:17 AM

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I joined when it was Army of one. I have to admit "be all you can be" was the best marketing slogan that the army had.

Response by SGT Richard H. made Aug 18 at 2014 10:33 AM

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I joined the Marines first. They were "looking for a few good men with the metal to be marines" (coolest TV commercials EVER, by the way) When I joined the second time, the Army was "Be all you can be"

Response by LTC Doug McLiverty made Aug 18 at 2014 12:38 PM

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"Join the people, who've joined the Army. You can start building your tomorrows today."

Response by SSG Private RallyPoint Member made Aug 19 at 2014 2:14 PM

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I was "Be All You Can Be" during basic by the time i was ready to report I saw the transition to the Army of O.N.E. (Officers, NonCommissioned Officers, Enlisted), which then transcended to Army Strong. Like slogans we are in a military era of change that is not very longlived...slogans, uniforms, personnel, bases, equipment. In 14yrs of combat while serving this country I have seen three slogans, now three pt uniforms, two sets of dress uniforms, and now upcoming a fatigues replacement that made five different sets of uniforms for me(BDU's, DCU's, ACU's, OCP's, and Scorpions pending final approval)....the ridiculous part is everyone knows as leadership evolves and changes even the stuff thats not broke certain leadership envision a change that suits their personal perception of what we are supposed to be. To elaborate allot of future retirees have their hands out waiting for approval contracts to line their own pockets while subordinate members at lowest levels are cursed with the costs of these rapidly approved changes while personal supply clerks just order superiors the required uniforms and equipment free of charge(tax payers expense). Can we stick to one slogan, uniform, and trainig method for more than a few years? As long as the powers that be keep changing it I beleive not; praying someone of intelligence will recognize in a budget strained military the next best thing is not new propaganda and slogans or unecessary uniform changes in garrison. Hope is all we can ask for in the newer faster downsized military.

Response by SFC Derek Ashman made Aug 19 at 2014 3:37 PM

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Mine was "Be all that you can be" when I join in 1998. I do not think it changed until 2001 attacks

Response by MSG Brian Breaker made Aug 19 at 2014 9:24 PM

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I use to love the "Be All You Can Be" where the commercials I grew up with and loved. We use to reinact the Airborne commercial when the Soldier's says "Good Morning 1SG!" and the 1SG just grunts. We even would make our own when we had downtime during FTX's Still my favorite motto.

Response by SFC Mark Merino made Aug 20 at 2014 12:00 AM

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Not to take anything away from those who like it, but I'm for moving on to the next motto.

Response by MSG Timothy Pender made Aug 20 at 2014 10:48 AM

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1984 - Be all you can be!

Response by CPT Jason Torpy made Aug 20 at 2014 12:13 PM

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You mean which ad campaign. The Army motto is This We'll Defend. I think the ad campaign I joined under was some variation of 'get money for college'. The worst was the lone troop running across the desert. 'be an individual' was a terrible ad campaign for the Army...

Response by SFC Private RallyPoint Member made Aug 20 at 2014 12:24 PM

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Mine was "Be All You Can Be" in 1995, well 1994 if you count the Delayed Entry Program. But I think they need to go back to that.

Response by 1SG Private RallyPoint Member made Aug 20 at 2014 12:33 PM

2014-08-20T12:33:24-04:00

Another well remembered motto and rally call. Often (past tense) used at Troop/Battery/Squadron and Regimental Formations, Dining In's and Dining Out's.
Not so politically correct today, however, still heard from time to time I'm sure.

Response by SPC Milton Milan made Aug 20 at 2014 1:11 PM

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Army of One, 2006,

Response by SPC Richard White made Aug 20 at 2014 11:29 PM

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same here in 1989 Ca. Army National Guard

Response by SSG Melvin Powe made Aug 21 at 2014 11:21 AM

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For me it was" Be All That You can be " 1984 Fort Ord Ca, Lightfighter!

Response by LCpl Private RallyPoint Member made Aug 21 at 2014 12:49 PM

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I enlisted with the same motto that it has been for decades "The Few, The Proud, The Marines"

Response by LCpl Private RallyPoint Member made Aug 21 at 2014 12:50 PM

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I enlisted in the Marine Corps with the same motto that it has been for decades "The Few, The Proud, The Marines" Wasn't in the Army to begin with...when I joined the Guard I don't really recall what the motto was.

Response by 1SG Frank Rocha made Aug 21 at 2014 6:17 PM

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"BE ALL THAT YOU CAN BE"

I still have the shirt the career counselor gave me when I joined (that was as close to a bonus as I got at that time). It was 3 sizes too big ( I was really skinny, 6'0" and 127lbs) at the time but I grew into it eventually. On the back it said "first jump army, second jump college" with a depiction of an airborne parachute drop.

We should never have stopped using that slogan.

Response by CPT Private RallyPoint Member made Aug 21 at 2014 10:40 PM

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I may have joined during the "Army Strong" era, but seeing the commercials as a kid with "Be all you can be" was what influenced me to join.

Damn it. I should've been an adult during the 90s.

Response by SFC Private RallyPoint Member made Aug 22 at 2014 4:26 PM

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Be all you can be!! 1994

Response by SGT Private RallyPoint Member made Aug 23 at 2014 11:45 AM

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I joined under "Army of One" in 2005. It's definitely my least favorite in the slogan's history.

Response by SGT Private RallyPoint Member made Aug 24 at 2014 3:53 PM

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I joined the Army under "Be all that you can be" in 2000. I got out for a while and came back in right when "Army Strong" started.

Response by SGT Private RallyPoint Member made Sep 1 at 2014 10:30 AM

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When I joined the Reserve I came in under the "Be All That You Can Be" in Jan of 1997. Which ran from 1080 to 2001. The slogan "Army of ONE" which not many people understood ran from 2001-2006 stood for O.N.E. Officers, Non-Commissioned Officers, and Enlisted. Hence "Army of ONE" from what I have been told. Currently the slogan is "Army Strong." http://www.army.mil/article/478/Why_Army_Strong__039_/

Response by SFC Mark Merino made Nov 24 at 2014 10:28 PM

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This here internet thingy is kinda cool. I found a recruiting gem from 1962. "Are you a fast-paced, out of door kind of guy?"

https://www.youtube.com/watch?v=PnRQjCIdmA4&index=15&list=PL2443E24C4672D3FA

Army Recruiting Commercial "You Want Action?" circa 1962 US Army 60-second spot

more at http://quickfound.net/links/military_news_and_links.html Public domain film from the National Archives, slightly cropped to remove uneven edges, with...

Response by SFC Mark Merino made Nov 24 at 2014 10:34 PM

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We were already in when this one hit SFC Joe S. Davis Jr., MSM, DSL
https://www.youtube.com/watch?v=g8Fm6l8IXT0&list=PL2443E24C4672D3FA&index=6

1992 U.S. Army Commercial #1

This is a 1992 U.S. Army commercial that aired on WNYW Fox Channel 5 during a commercial break of the 11/14/92 WWF Saturday Night's Main Event.

Response by SPC(P) Jay Heenan made Nov 24 at 2014 10:52 PM

2014-11-24T22:52:04-05:00

I joined right out of school to 'Be all that you can be'. Matter of fact, I am sure that was playing while MEPS was showing me a video of Engineers blowing sh!t up! I was done...that is what I wanted to do!

Response by SFC Private RallyPoint Member made Nov 24 at 2014 11:16 PM

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It was "Army of One" when I signed enlisted at MEPS, but changed to "Army Strong" while I was in Basic.

Response by CPL Rick Stasny made Nov 24 at 2014 11:25 PM

2014-11-24T23:25:05-05:00

Be all that you can be was the theme, but my favorite commercial was "We do more before 9 am than most people do all day". That's the one where they're on a DZ, and the soldier has a cup of coffee for the First Sergeant. Not like anything else is going on. This always made me laugh.

Response by SFC Private RallyPoint Member made Nov 25 at 2014 5:05 AM

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My first enlistment was Be All You Can Be (1986) and my second enlistment it was Army Of One (2002).

Response by SSG Private RallyPoint Member made Nov 25 at 2014 7:10 AM

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Army Strong

Response by CSM Private RallyPoint Member made Nov 25 at 2014 8:51 AM

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The Army's motto has always been This We'll Defend. However, there have been numerous recruiting slogans and advertisement to characterize our Army. What's troubling is that our Soldiers actually think that our Army's motto is Army Strong. NCOs please educate our force and teach our warriors what our Motto is and forever Will be

TWD!

Response by PO3 Private RallyPoint Member made Nov 25 at 2014 10:53 AM

2014-11-25T10:53:23-05:00

OK, so obviously I didn't join the Army but the Navy slogan that they were using when I joined was;

“You Are Tomorrow; You Are The Navy” .

That is NOT the slogan that I remember when i think about the Navy though. I always think of the slightly older slogan;

“Navy. It’s Not Just A Job, It’s An Adventure”.

Response by PO3 Private RallyPoint Member made Nov 25 at 2014 7:53 PM

2014-11-25T19:53:02-05:00

OK this made me want to run right out at 42 and join Uncle Sam's Misguided Children.

http://youtu.be/6sWW0nxi9bw

Response by SFC Mark Merino made Nov 25 at 2014 11:16 PM

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I think this was the one that was airing when I joined.

https://www.youtube.com/watch?v=9-Mc1uQW8RI

1989 US Army commercial

Response by GySgt Private RallyPoint Member made Nov 25 at 2014 11:26 PM

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Sorry too easy, couldn't resist.

Response by SPC Charles Brown made Nov 25 at 2014 11:33 PM

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My first active enlistment (1979-1982) was under the "Today's Army Wants to Join You" but was soon changed to "Be all that you can be". When I came back in 1999, it was the "Army of one", which I could never explain well enough for civilians to understand. To be honest I had trouble understanding it for awhile too.

Response by SFC Mark Merino made Nov 25 at 2014 11:49 PM

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Here is a link for military recruiting commercials from all around the world.

http://gawker.com/5623970/military-advertising-from-around-the-world

The Best Military Recruitment Commercials From Around The World

Advertising about enlisting in the military is tricky business; a balance between agitprop and national pride. America's approach is standard, but what about the rest of the world? The international community uses robots, explosions, crazy camera angles and battleships!

Response by SSG Tim Everett made Nov 26 at 2014 12:29 AM

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Be All You Can Be

Response by SPC Private RallyPoint Member made Nov 26 at 2014 12:44 AM

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Be All You Can Be.

Response by SP5 Michael Rathbun made Nov 26 at 2014 1:42 AM

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Hmm... if you are talking about words to get the recruits in the door, then the slogan of my era was

"Greeting:

You are hereby ordered for induction into the Armed Forces of the United States..."

Response by SPC Richard White made Nov 26 at 2014 1:57 AM

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Same here in 1989

Response by SGT John Files made Nov 26 at 2014 9:48 AM

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Be all you can be, 1997

Response by MAJ Private RallyPoint Member made Nov 26 at 2014 10:15 AM

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"Army of One", but I have always been with a Battle Buddy, so it's really "Army of Two". I even have that on a T-shirt my BB gave me!

Response by SFC Private RallyPoint Member made Nov 26 at 2014 10:29 AM

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When I first joined in 97 it was be all you can be, and I still remember those commercials even to this day. Got out for a couple years and came back in 2006 for Army Of One and I was like WTF is this garbage and who was the genius that designed that campaign. Glad they got rid of that one, and can't wait for Army Strong to go away with that damned song that they always play.

Response by SSgt Tim Ricci made Nov 26 at 2014 3:29 PM

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"This is the Army" 1979 for me!

Response by SFC Mark Merino made Nov 26 at 2014 3:52 PM

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I FOUND IT!!!!!!

https://www.youtube.com/watch?v=imEhj_DVK-4

Army Ad History

A look back at previous recruitment campaigns.

Response by CW5 Private RallyPoint Member made Nov 26 at 2014 3:56 PM

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With that Wikipedia link, SFC Joe S. Davis Jr., MSM, DSL, I realize that I joined the Army when the slogan was "Today's Army Wants to Join You." I only vaguely remember that slogan. I associate much more with "Be All You Can Be." And I think that remains the best Army slogan ever. Thanks for the link to the various slogans.

Response by 1SG Private RallyPoint Member made Nov 26 at 2014 4:05 PM

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I think my motto was:

"Never Sign Anything While Still Drunk"

or "Be All You Can Be"...i can't recall which one

Response by SGT Steve Vincent made Nov 26 at 2014 4:54 PM

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I enlisted during the "Army of One" campaign. What a hideously douchey commercial. Nothing say tough guy like some retard out running over sand dunes, by himself, dogtags bouncing around and catching the sunlight for every sniper within a 50 mile radius to key in on. And correct me if I'm wrong here, but didn't the Soldier in that commercial get chaptered out of the Army shortly after that campaign started, for cocaine use? Or is that just another urban legend? Either way, terrible. The Army should just fire everyone who ever had anything to do with any of those ad campaigns, and then go beat up the Marines and steal their slogan. I mean, who didn't get a 2 foot boner as a kid, watchign some dude fighting dragons and whatnot, and then being struck by lightning and turning into a jarhead in his dress uniform??

Response by CW4 Scott Kjendlie made Nov 26 at 2014 7:55 PM

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Be All You Can Be! I wouldn't have it any other way!

Response by CPT Private RallyPoint Member made Nov 26 at 2014 8:05 PM

2014-11-26T20:05:04-05:00

Response by SFC Private RallyPoint Member made Nov 26 at 2014 9:23 PM

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Be All That You Can Be- 1987. Had to go find my sign in the garage.

Response by SFC Mark Hoover made Nov 27 at 2014 12:03 PM

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One of the Few, The Proud, The Marines

Response by PFC Zanie Young made Nov 27 at 2014 1:33 PM

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I was right there with you SFC Joe S. Davis Jr., MSM, DSL in 1989! Be all you can be was the slogan of the time, and it really meant something! Why would they change it, anyway?

Response by SFC Private RallyPoint Member made Nov 27 at 2014 3:38 PM

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I was told that in "an army of one", one meant officers, NCOs, and enlisted.....is this true?

Response by SFC Steven Harvey made Nov 28 at 2014 4:04 AM

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I joined with "Be all you can be"

It worked as a slogan and it is probably why it lasted so long.

Response by SSG Angela Valtierra made Nov 28 at 2014 8:13 AM

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I joined when it was an Army of One

Response by SP5 Michael Rathbun made Nov 28 at 2014 10:45 AM

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Trying to fetch memories of where/when "...in the New Action Army" showed up.

In a different vein, there was the weird pseudo-Johnny Cash VA spot featuring the sung slogan "The Veterans Administration is here to serve you now."

Response by SGT Mark Sullivan made Nov 29 at 2014 5:08 PM

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"Be All (That) You Can Be" Thanks guys, now I have that Jingle running through my head, LOL

Response by SFC Private RallyPoint Member made Dec 1 at 2014 2:26 PM

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I joined under "Be... All that you can be." If I think about it, I can still hear the jingle from the commercial on the TV.

Response by LTC Private RallyPoint Member made Dec 3 at 2014 6:45 AM

2014-12-03T06:45:12-05:00

When I joined in 1980- it was "Be All That You Can Be"

Response by SFC Michael Jackson, MBA made Dec 18 at 2014 9:31 PM

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I joined under " Be All You Can Be" , and I may be biased on this. I think was the best! I was recruiting when Army of One came out. Didn't like at all, but I try to make the most of it. My job was to sell the empowerment of the Soldier and the enormous impact even one Soldier had in the Army. I really embraced and like "Army Strong". Really it's the same Soldier empowerment message as "Army of One". It's just in a different package to highlight the team concept

Response by SSG Tim Everett made Dec 19 at 2014 9:16 AM

2014-12-19T09:16:09-05:00

I joined to "Be All You Can Be". It changed to "Army of One", which I thought was the stupidest thing ever.

Response by SSG Private RallyPoint Member made Dec 30 at 2014 10:58 PM

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"We do more by 9am, than most people do all day."

Found out after that, that was ALL we do and it is always in the motor pool.

Response by MSG Private RallyPoint Member made Dec 30 at 2014 11:19 PM

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Mine was Be all you can be 1988

Response by LTC Stephen C. made Jan 4 at 2015 2:08 PM

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SFC Joe S. Davis Jr., MSM, DSL, I could have sworn that I answered, but maybe not. I enlisted on 9AUG69, so the slogan was "Look Sharp, Be Sharp, Go Army". This clearly was taken from the 1952 Gillette razor blade commercial, "Look Sharp, Feel Sharp, Be Sharp". The slogan was used by Gillette for decades! LTC Stephen F.

Response by SSG Gerhard S. made Jan 5 at 2015 3:14 PM

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1983 "Be all that you can be" http://m.youtube.com/watch?v=VlPEg9LCKgo

Response by SGT Francis Wright made Jan 12 at 2015 6:53 PM

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Be All That You Can Be, MOS Slogan Of The Troops, For The Troops.

Response by SFC Dan Sorrow, M.S. made Jan 14 at 2015 5:04 PM

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Seems I remember it being "Join the People Who've Joined the Army" December 1978

Response by CW5 Sam R. Baker made Jan 14 at 2015 5:13 PM

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1987, BE ALL YOU CAN BE!

p.s. for those of you in the same bracket, there is no "THAT" in the slogan!

Response by SPC Christopher Smith made Jan 14 at 2015 5:59 PM

2015-01-14T17:59:06-05:00

I think my Army motto coming in was, "The Points Don't Matter, and The Rules Are Made Up As You Go Along".

Response by MSG Bruce Richard made Jan 21 at 2015 1:40 PM

2015-01-21T13:40:02-05:00

Be all you can be.

Response by MAJ Carlos Corredor made Jan 21 at 2015 3:02 PM

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I joined the Army with the Motto "Be all you can be" and went to basic training at Fort Bliss, TX, when they still had basic training. :-)

Response by SGT James Elphick made Jan 21 at 2015 4:57 PM

2015-01-21T16:57:31-05:00

When I signed by papers it was "Be All You Can Be" but I was in Delayed Entry so by the time I got to basic it was "Army of One"

Response by SGT(P) Harry Clyde Jr. made Jan 21 at 2015 5:14 PM

2015-01-21T17:14:53-05:00

"Be all you can be" was my time back in 89(DEP)/90(BED).
Still remember the commercial with the college kids 1 male 1 female and he was asking her what did you do in the army? She says "Airborne" He looks up and says "Aiiirborrnnne". Thats the only one I remember. Recruiter didnt have to come to me though, I went to them.
Like father like son. My brother took the easy path though. He went AirForce "Aim High". Traitor.

Response by SGT Private RallyPoint Member made Jan 21 at 2015 5:15 PM

2015-01-21T17:15:07-05:00

Young whippersnapper here.

Response by MSG Scott McBride made Jan 21 at 2015 5:21 PM

2015-01-21T17:21:24-05:00

"Be all you can be" was mine..."Army of One" quite possibly the dumbest slogan we ever had...glad it's gone.

Response by SGT Kristin Myers made Jan 21 at 2015 5:46 PM

2015-01-21T17:46:19-05:00

I joined under Be All You Can Be. It change to An Army of One a few years later. Us "older generation" sure could tell the newer Soldiers under that slogan. Of course, there was the poking fun at each other.

Response by CMSgt Private RallyPoint Member made Jan 21 at 2015 7:16 PM

2015-01-21T19:16:45-05:00

1991, "Be All You Can Be".

The first urinalysis I had to take at MEPS, the Navy guy was calling us one by one with our impending Branch. "MCGIRR, STEPHANIE P., Army... Ok, here you go. Pee all you can pee." I will never forget that. :)

Response by SPC Michael Brown made Jan 21 at 2015 8:13 PM

2015-01-21T20:13:20-05:00

I also joined in 1989. "Be All you Can Be!"

Response by SGT Jim Z. made Jan 21 at 2015 8:22 PM

2015-01-21T20:22:06-05:00

Be all you can be in the Army - 1992

Response by 1SG Private RallyPoint Member made Jan 22 at 2015 6:56 AM

2015-01-22T06:56:53-05:00

I swore in on Dec 10, 1999 "Be All You Can Be".

Response by SFC Jason Porter made Jan 22 at 2015 2:30 PM

2015-01-22T14:30:39-05:00

Joined in 1991 Be all that you can be...still remember those commercials

Response by LTC David S. Chang, ChFC®, CLU® made Jan 23 at 2015 3:19 PM

2015-01-23T15:19:12-05:00

Be All That You Can Be! This has a deeper meaning than people realize. It goes back to Maslow's Hierarchy of Needs that you can only be all you can be once you hit self-actualization. I do remember watching "In Living Color" where they sang the song "Be all that you can be, have a ugly wife and a terrible life in the Army!" I still laugh when I hear it in my head to this day.

While at West Point we moved to the slogan "The Army of One." O - Officers, N - Noncoms, E - Enlisted. But I felt this was contrary to the idea of teamwork since the first commercial i saw had everyone running one way, and this one soldier running the other. I heard from Recruiters that once this slogan came out it, the people who joined were harder to work with since they had the mindset it was an Army all about them.

I really like Army Strong, it was surprising to hear that it cost millions to come up with it, but I guess if you need to the do the market research that is the case.

Response by SSG Christopher Parrish made Jan 23 at 2015 4:17 PM

2015-01-23T16:17:29-05:00

I joined under "Be all that you can be" (even as I typed that I actually sang it in my head). I specifically remember the commercial that said "we do more before 7 AM than most people do all day" and the soldier with the cup of coffee greeting his SNCO "Mornin' Sarge".

Response by SPC Larry Buck made Jan 23 at 2015 7:40 PM

2015-01-23T19:40:08-05:00

That's a beautiful historical background, thanks for going to to length you did.

Response by SPC Larry Buck made Jan 23 at 2015 7:45 PM

2015-01-23T19:45:38-05:00

I remember I was in during the change over from "Be all that you can be" to "the army of one"

Response by LTC Private RallyPoint Member made Jan 23 at 2015 8:28 PM

2015-01-23T20:28:11-05:00

"Army, Navy, Airforce, Marines, what a great place, what a great place to start!'

Response by SGM Mikel Dawson made Jan 23 at 2015 10:38 PM

2015-01-23T22:38:29-05:00

1983 - Be all you can be

Response by MSG Private RallyPoint Member made Jan 25 at 2015 10:36 AM

2015-01-25T10:36:19-05:00

"Be all that you can be"! I remember singing it, when I was growing up, every time it came on the TV. I hope I have made my Dad proud.

Response by SPC Tim Brown made Mar 9 at 2015 7:40 PM

2015-03-09T19:40:51-04:00

Army of one

Response by COL Charles Williams made Mar 9 at 2015 10:13 PM

2015-03-09T22:13:06-04:00

Be all you can be!

"Good morning 1SG!"

We had some goofy commercials.

Response by MAJ Jim Woods made Mar 10 at 2015 6:07 AM

2015-03-10T06:07:30-04:00

Join the Army or get Drafted..........LOL

Response by SSG John Jensen made Apr 22 at 2015 11:16 AM

2015-04-22T11:16:00-04:00

we do more before 9 am than most people do all day....

after 9 am we don't do a damn thing

Response by SSG John Jensen made Apr 22 at 2015 11:17 AM

2015-04-22T11:17:10-04:00

join the army or go to jail?

Response by SPC Jan Allbright, M.Sc., R.S. made Apr 30 at 2015 10:47 PM

2015-04-30T22:47:56-04:00

I don't know if there was a '68 poster .. however I love this particular bit of fiction..

Response by LTC Private RallyPoint Member made Aug 16 at 2015 9:34 PM

2015-08-16T21:34:17-04:00

I still like "Be All You Can Be". I loved it when I saw the Army Choir (with the Army band) sang it! They just dropped Army Strong from external advertising, as they determine that it doesn't resonate with the prospects. but still use it internally. I think that slogan is Ok. My suggestion for a new slogan: I am an American Soldier, the first line of the Soldiers Creed. That along with the creed itself does resonate with me!

Response by SSG Private RallyPoint Member made Aug 16 at 2015 9:51 PM

2015-08-16T21:51:32-04:00

Be All That You Can Be!

(With my gray cotton PT's)

Response by GySgt Wayne A. Ekblad made Aug 17 at 2015 11:29 AM

2015-08-17T11:29:20-04:00

United States Marine Corps (1975)

Response by MSG Brad Sand made Aug 17 at 2015 11:33 AM

2015-08-17T11:33:45-04:00

Be All That You Can Be...but it was pretty new at the time.

Response by SSG Eddye Royal made Aug 17 at 2015 11:34 AM

2015-08-17T11:34:53-04:00

Be All you can be, 1985!

Response by SSG Warren Swan made Aug 17 at 2015 1:07 PM

2015-08-17T13:07:02-04:00

Be All You Can Be!! But I did see the I want you posters when I enlisted also

Response by CW4 Guy Butler made Aug 17 at 2015 1:12 PM

2015-08-17T13:12:12-04:00

1985 under"Be all that you can be."

Didn't like "Army of One" - sucker was never around when there was work to be done.

"Army Strong"... Never mind.

Response by MSgt Manuel Diaz made Aug 17 at 2015 2:47 PM

2015-08-17T14:47:29-04:00

Greetings you have been selected to report to your local draft board for processing on November 10 1971. Failure to report under penalty of prosecution or something like that,

Response by SPC David Hannaman made Aug 17 at 2015 3:19 PM

2015-08-17T15:19:57-04:00

"We do more before 9am than most people do all day" Was one of my favorites.

Response by SSG Carlton Givens made Aug 17 at 2015 9:31 PM

2015-08-17T21:31:25-04:00

"Be All You Can Be" 1985

Response by SSG Jerry Eidson made Aug 17 at 2015 10:24 PM

2015-08-17T22:24:23-04:00

Be all you can be!!!

Response by SSgt Alex Robinson made Aug 18 at 2015 8:10 AM

2015-08-18T08:10:47-04:00

Mine was Air Force... Aim High. I know this is an army thread but I couldn't resist!

Response by SSG(P) Private RallyPoint Member made Aug 18 at 2015 9:13 AM

2015-08-18T09:13:11-04:00

I came in during the Army of One slogan time in 2005. At the time I really didn't care about the slogan. I just cared about joining.

Response by SSG Willis Baker made Aug 18 at 2015 10:35 AM

2015-08-18T10:35:44-04:00

The only one I can really relate to is "Be All You Can Be." I don't remember "Join the People Who've Joined the Army" and "This is the Army." '73-'93

Response by SGT Eric Dziekan made Aug 18 at 2015 10:54 AM

2015-08-18T10:54:25-04:00

Be all that you can be!

Response by SSG Leevon Leggins II made Aug 19 at 2015 4:21 PM

2015-08-19T16:21:25-04:00

April 1988 "Be All You can Be"

Response by SGT Frank Leonardo made Aug 20 at 2015 3:53 AM

2015-08-20T03:53:22-04:00

Be all that you can be 99

Response by SFC Laurie Mohon made Sep 7 at 2015 12:36 AM

2015-09-07T00:36:39-04:00

I joined when the slogan was being changed to "Join the people who joined the Army". I was in AIT at Ft. Lee and just leaving the dining facility at lunch. I was asked to be photographed for a possible ad. I did the ad dressed up as a cook, though I was doing 76P at the time. A good story for the Grandkids.

Response by LTC Stephen F. made Dec 6 at 2015 3:24 PM

2015-12-06T15:24:40-05:00

"Today's Army Wants to Join You" was the VOLAR Army's slogan as the draft was ended in the mid-1970's when I enlisted SFC Joe S. Davis Jr., MSM, DSL.
FYI COL Mikel J. Burroughs LTC Stephen C. Maj William W. "Bill" Price Capt Seid Waddell CW5 Private RallyPoint Member SMSgt Minister Gerald A. Thomas SSgt Private RallyPoint Member SP5 Mark Kuzinski SGT John " Mac " McConnell SGT Robert George SP5 Robert Ruck SCPO Morris Ramsey CPL Eric Escasio SPC Private RallyPoint Member SrA Christopher Wright SPC Margaret Higgins Kim Bolen RN CCM ACM SGT Gregory Lawritson

Response by COL Mikel J. Burroughs made Dec 6 at 2015 4:05 PM

2015-12-06T16:05:01-05:00

SFC Joe S. Davis Jr., MSM, DSL 1971 to 1980

Response by LTC Private RallyPoint Member made Dec 6 at 2015 6:46 PM

2015-12-06T18:46:33-05:00

Mid 60s had a slogan New! Action! Army! My favorite is BE ALL YOU CAN BE especially when it was sung. ARMY OF ONE could refer to teamwork (ONE team) or ONE individual; but because of the ambiguity, it did not resonate. ARMY STRONG is pretty good-I rate it a B. The new unofficial one I think identifies the AMERICAN SOLDIER. (Im not sure if the official one has been declared. If it were up to me, I would use the first line of the Soldiers Creed--"I am an American Soldier"

Response by MSgt Keith Hebert made Dec 6 at 2015 7:38 PM

2015-12-06T19:38:43-05:00

"The Few, The Proud, The Marines"
Could not resist

Response by SFC Private RallyPoint Member made Dec 30 at 2015 12:42 PM

2015-12-30T12:42:49-05:00

BE ALL YOU CAN BE

Response by SFC Jim Ruether made Feb 15 at 2016 8:10 PM

2016-02-15T20:10:17-05:00

Be all that you can be! At the time I felt it meant that if you were going to do a job do it to the best of your ability. Succeed in your training as your training will keep you alive. That sort of stuff.

Response by LTC Stephen F. made Feb 15 at 2016 10:36 PM

2016-02-15T22:36:05-05:00

"Today's Army Wants to Join You" was the slogan when I enlisted in November 1974 SFC Joe S. Davis Jr., MSM, DSL As recruits we did not her that slogan as much as VOLAR since we were volunteers. The first unit i was assigned to 20th Engineer Battalion (Combat) consisted of about 30% to 40% draftees when I reported in March 1975.
“Today’s Army Wants to Join You” -U.S. Army recruiting slogan audio recording from 1969.
https://www.youtube.com/watch?v=LbzFdh3Z0g0

FYI, SSG Donald H "Don" Bates

Today's Army wants to join you. 1969.

"I am PFC Marshall Huffham and not long ago I was senior in high school in Virginia, thinking about a lot of things..." Recruiting record for U.S Army 1969.

Response by SGT Benjamin Lindsey made Feb 15 at 2016 10:37 PM

2016-02-15T22:37:16-05:00

Be All You Can Be

Response by CSM Charles Hayden made Feb 15 at 2016 10:39 PM

2016-02-15T22:39:55-05:00

I just missed, "Uncle Sam Needs You". SFC Joe S. Davis Jr., MSM, DSL

Response by COL Jon Thompson made Feb 16 at 2016 8:47 AM

2016-02-16T08:47:16-05:00

I started being all I could be while doing more before 9 than most people do all day. I retired while being Army Strong and in there somewhere, I was an Army of One. I think the current advertising campaign about being a member of a team is great. Regardless of what slogan the Army used(s), I will always be proud to say, "I became a Soldier."

Response by SGT Private RallyPoint Member made Feb 16 at 2016 2:12 PM

2016-02-16T14:12:14-05:00

Greetings, Uncle Sam wants you to report to your local draft board on Dec. 3, 1965, located at blah, blah, blah.

Response by CPT Private RallyPoint Member made Feb 18 at 2016 3:21 PM

2016-02-18T15:21:10-05:00

I think that was the best slogan ever "Be All You Can Be"

Response by CSM Felipe Mendez made Feb 18 at 2016 5:25 PM

2016-02-18T17:25:06-05:00

I joined the military in 1977, "Be all you can be" was what got my attention. Even now as I am typing, I am play that song in my head. Great moments. I still have some of the pamphlets and advertising papers that the recruiter gave me that day.

Response by SGT Karen Scott made Feb 23 at 2016 5:53 PM

2016-02-23T17:53:44-05:00

No slogan I had planned to join the Army since I was about 10 years of age!

Response by CSM Private RallyPoint Member made Feb 24 at 2016 7:41 PM

2016-02-24T19:41:30-05:00

I didn't join for a slogan

Response by SSG Ryan Moore made Feb 26 at 2016 12:18 PM

2016-02-26T12:18:57-05:00

I joined back when it was "Be all that you can be"... I never liked the "Army of One" or "Army Strong" personally as I felt that "Be all that you can be" was the best way to describe a true Soldier.

Response by MSgt Mike Ruikka made Feb 26 at 2016 10:10 PM

2016-02-26T22:10:30-05:00

The Air Force-A great Way of Life. 1983

Response by SSG Karl Fowler made Feb 26 at 2016 10:26 PM

2016-02-26T22:26:14-05:00

Join the people who've joined the Army that was the slogan when I went in 1973

Response by LTC Feres Doctrine made Mar 1 at 2016 9:42 PM

2016-03-01T21:42:04-05:00

Response by SSG Katherine Likely made Mar 2 at 2016 8:57 AM

2016-03-02T08:57:01-05:00

I had NO PROBLEM TRANSITING FROM California ARMY NATIONAL GUARD TO RESERVES TO ACTIVE SERVICE - I JUST ASKED FOR MORE WORK AND THEY HANDED ME ZILLIONS OF IT.

Response by MSG Private RallyPoint Member made Mar 2 at 2016 10:16 PM

2016-03-02T22:16:28-05:00

BE ALL YOU CAN BE! Still living by that every day...

Response by SFC Ronald Burris made Mar 15 at 2016 6:51 PM

2016-03-15T18:51:04-04:00

I went to basic in Jun 74 and I don't believe there was a slogan at that time since people were still hateful of Vietnam and the Military Personnel that served during that time. I was thankful that I didn't get more than spat on when I first came in. I am glad that the Armed Forces serving today is getting the recognition that it deserves. I am saddened that the Military has to pay Sports Networks for recognizing the Armed Forces personnel at Professional Sports games. I think since it is genuine that the Armed Forces protects this Country that it should be genuine when they get recognized during Professional Sporting Events. Every Veteran that has ever served in the Military deserves the respect and admiration for their devotion and dedication during their service in the Military and I applaud them all. I hope all the future personnel hearing the Recruiting Slogans understand the accomplishment of signing up and serving their Country.

Response by SGM Private RallyPoint Member made May 23 at 2017 7:17 PM

2017-05-23T19:17:47-04:00

Get a free mule! No just kidding me thinks it was a combination of Be all you Can Be! and We do more before breakfast than most do all day! My memory is fading!

Response by PO1 William "Chip" Nagel made May 23 at 2017 7:33 PM

2017-05-23T19:33:42-04:00

SFC Joe S. Davis Jr., MSM, DSL “Navy. It's Not Just A Job, It's An Adventure”.

Response by SGT Robert George made May 23 at 2017 7:34 PM

2017-05-23T19:34:03-04:00

Join the people that join the Army !!!

Response by Maj Marty Hogan made May 23 at 2017 7:54 PM

2017-05-23T19:54:55-04:00

Aim High- sorry Air Force. The Army however sent me a set of sweatbands when I filled out the recruiting form from my Air Force PSC box.

Response by SGT Philip Roncari made May 23 at 2017 8:12 PM

2017-05-23T20:12:34-04:00

I have seen in following posts in my time it was "Look Sharp be Sharp Go Army" my own incentive was didn't want to join the Navy or Marines too much water ( funny how that turned out Ft.Lewis ,rain 365 days a year,Vietnam we won't even go there,and finally the swamps of Louisiana) as far as the AirForce my older brother was a Master Sergeant and I didn't want to be in the same A O as that insufferable old bastard!

Response by CSM William DeWolf made May 23 at 2017 8:17 PM

2017-05-23T20:17:20-04:00

"Look Sharp, be Sharp, Go Army"

Response by SFC William H. made May 23 at 2017 9:14 PM

2017-05-23T21:14:57-04:00

What?? The Army had slogans?? 1965-1995

Response by MSgt George Cater made May 23 at 2017 9:32 PM

2017-05-23T21:32:55-04:00

Frankly the Army hasn't had a decent recruiting slogan since "I want you for the US ARMY" with Uncle Sam. You all should drag the 'authors' of those silly sayings behind a tank. For all the money spent on Madison Avenue geniuses, they couldn't come up with even one that expresses the pride, professionalism and spirit of being a soldier and defending your family, friends and country.
You'd have done just as well by saying, "Wanta do Marine stuff without the tough boot camp and sharp uniforms? Stop by and see an Army Recruiter".

Just kidding, guys. Call off the fire for effect.

Response by SFC Private RallyPoint Member made May 23 at 2017 9:42 PM

2017-05-23T21:42:39-04:00

I came in as Be all you can be was transitioning to Army of one. But refused to go by the AOO motto

Response by CW3 Harvey K. made May 23 at 2017 10:04 PM

2017-05-23T22:04:03-04:00

I told my Warrant Officer board my motivation was that I wanted "To be more and do more". That was back in the late '70s.

Response by SFC Dave Beran made May 23 at 2017 10:08 PM

2017-05-23T22:08:21-04:00

Think when I volunteered it was "Please". Lol

Response by SGT Robert George made May 24 at 2017 3:43 AM

2017-05-24T03:43:36-04:00

Uncle Sam wants you !!!!

Response by SGT David A. 'Cowboy' Groth made May 24 at 2017 6:50 AM

2017-05-24T06:50:38-04:00

'71-'80 slogan, then I never really paid that tight of attention, I wanted to serve my country.

Response by SSG Richard Hackwith made May 24 at 2017 11:20 PM

2017-05-24T23:20:00-04:00

I joined in 1964, and I can't remember what the slogan was. After all that was back in the last century.

Response by COL Charles Williams made May 25 at 2017 1:18 AM

2017-05-25T01:18:41-04:00

Mine too. SFC Joe S. Davis Jr., MSM, DSL

Response by 2LT Private RallyPoint Member made May 25 at 2017 4:35 PM

2017-05-25T16:35:58-04:00

The year I joined we went from "Be All You Can Be" to "Army of ONE"

Response by SSG Trevor S. made May 26 at 2017 12:15 AM

2017-05-26T00:15:44-04:00

Mine was "Be All you can be" but I swear it changed as I was going through training. I think it was "G__Da__it Private!" because all of the NCO's around me kept sounding off with that slogan.

Response by SSG Earl Corp made Jun 6 at 2017 1:42 PM

2017-06-06T13:42:03-04:00

We do more work by 8 a.m. than most people do all day

Response by SFC Mike Young made Jun 28 at 2017 9:05 PM

2017-06-28T21:05:52-04:00

SFC Joe S. Davis Jr., MSM, DSL "Today's Army Wants to Join You, young man!

Response by CW4 Ross Miller made Oct 29 at 2017 11:27 AM

2017-10-29T11:27:30-04:00

Mine was “Do you want to enlist and have a job choice or drafted and no choice”?

Response by SSG Diane R. made Oct 29 at 2017 11:42 AM

2017-10-29T11:42:08-04:00

"Be all you can be" was very popular in the mid-80s. One of my troops was very skilled with video editing and he made a spoof commercial on VHS tape, leaving it in the day room. What a shitstorm that caused. Lol

Response by SP5 Peter Keane made Oct 29 at 2017 12:14 PM

2017-10-29T12:14:45-04:00

" Be the first one on your block, to have your boy come home in a box "

Response by SGT David Petree made Oct 29 at 2017 12:47 PM

2017-10-29T12:47:29-04:00

never saw any of the ones listed for 1971 , when I joined. did see the VOLAR Army throw. yellow, blue, & red wall lockers, desks, chairs, & lamps. what a joke that was.

Response by Sgt Wayne Wood made Oct 29 at 2017 3:08 PM

2017-10-29T15:08:13-04:00

Greetings...

Response by CPT Chris Loomis made Oct 29 at 2017 4:48 PM

2017-10-29T16:48:58-04:00

I didn’t have a slogan in mind when I enlisted. I had my Father

SPC PETER J LOOMIS
1BN / 22Inf Reg / 4ID
(Circa 1967-8)

Response by MAJ Alvin B. made Oct 29 at 2017 4:54 PM

2017-10-29T16:54:30-04:00

1975 - “Today’s Army wants to join you.” The early days of the All Volunteer Army (VOLAR).

Response by SGT David A. 'Cowboy' Groth made Oct 29 at 2017 5:32 PM

2017-10-29T17:32:39-04:00

It's been so long I'd have to look it up.

Response by LTC Stephen F. made Oct 29 at 2017 5:37 PM

2017-10-29T17:37:36-04:00

"Today's Army Wants to Join You" was the recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign that was introduced as the country prepared to transition to an all-volunteer military when I enlisted in 1974 SFC Joe S. Davis Jr., MSM, DSL.
I believe I may have responded previously; but, just in case
Here are some motto, slogans and quotes focused on the US Army:
"U.S. Army Mottos
“This We’ll Defend” -U.S. Army official motto
“Duty, Honor, Country” -U.S. Military Academy at West Point
“Strike for Freedom” -III Corps Artillery
“Rangers Lead the Way” -U.S. Army Rangers
“No Mission Too Difficult, No Sacrifice Too Great, Duty First” -1st Infantry Division
“In Peace Prepare For War” -Fifth U.S. Army
“Firepower For Land Power -191st Ordinance Battalion

Recruiting Slogans
“Army Strong” -Current U.S. Army recruiting slogan
“Army of One” - U.S. Army recruiting slogan (2001-2006)
“Be All You Can Be” - U.S. Army recruiting slogan (1980-2001)
“Today’s Army Wants to Join You” -U.S. Army recruiting slogan (1971-1980)
"Look Sharp, Be Sharp, Go Army!" was a recruiting slogan in the 1950s and 1960s.
"I Want YOU for US Army" World War I through WWII - featured on a poster of Uncle Sam painted by James Montgomery Flagg.

Army Quotes & Sayings
“Loyalty, Duty, Respect, Selfless-Service, Honor, Integrity, Personal Courage” - The Army Values
“If a man does his best, what else is there?” - Gen. George S. Patton
“Accept the challenges so that you can feel the exhilaration of victory.” - Gen. George S. George Patton
“The truth of the matter is that you always know the right thing to do. The hard part is doing it.” - Gen. Norman Schwarzkopf
Images: I Want YOU for US Army, WWII US Army Airborne Paratrooper Recruiting Poster; 1971 Large 2 Page Print Ad Of Today's Army Wants To Join You; 1943 Bradshaw Crandell. Join the WAC now! (USA)

FYI COL Mikel J. Burroughs LTC Stephen C. Capt Seid Waddell Capt Tom Brown SFC William Farrell SSgt Robert Marx Maj Marty Hogan PO1 William "Chip" Nagel SPC Margaret Higgins SSG Michael Eastes PO3 Private RallyPoint Member SPC Robert Coventry

Response by SSG Steven Mangus made Oct 29 at 2017 5:51 PM

2017-10-29T17:51:28-04:00

The only one that matters, "Be all you can be."

Response by SGT Private RallyPoint Member made Oct 29 at 2017 5:54 PM

2017-10-29T17:54:38-04:00

I overlapped two. Delayed entry in 1979 and basic in 1980. What a great place to start!!!

Response by SSG Private RallyPoint Member made Oct 29 at 2017 6:30 PM

2017-10-29T18:30:32-04:00

There’s strong, then there’s Army strong!

Response by SGT Charles H. Hawes made Oct 29 at 2017 7:11 PM

2017-10-29T19:11:46-04:00

I joined Oct. 5th 1985 so i could be all that i could be. Lol.

Response by SFC Christopher Taggart made Oct 29 at 2017 7:44 PM

2017-10-29T19:44:24-04:00

"Be All You Can Be" (1985)

Response by LTC Wayne Brandon made Oct 29 at 2017 9:10 PM

2017-10-29T21:10:17-04:00

Thank you SFC Davis for this trip down 'Army Memory Lane' as most of this was a distant memory for me. The slogan at the time of my enlistment in December '68 was "Look Sharp, Be Sharp, Go Army!" (Reminiscent of a Gillette razor blade commercial)
I also remember one for the Army Reserve which showed a muscular soldier in a OD tee shirt holding a bar bell about waist high and a young lad, presumably his son, standing under it as if to be lifting all of that weight alone. The slogan was "Strength in Reserve" I don't know how effective it was but I thought it was pretty cool at the time.

Response by Capt Private RallyPoint Member made Oct 29 at 2017 9:22 PM

2017-10-29T21:22:53-04:00

I had to look it up. "The Army wants to join you." I can't say I recall ever hearing that.

Response by SGT Mark Halmrast made Oct 30 at 2017 1:53 AM

2017-10-30T01:53:20-04:00

Be all you can be

Response by SFC Cw Stevenson made Nov 7 at 2017 5:32 PM

2017-11-07T17:32:49-05:00

Response by SPC Margaret Higgins made Jan 1 at 2018 9:07 PM

2018-01-01T21:07:48-05:00

SFC Joe S. Davis Jr., MSM, DSL: I joined the Army with "Be all that you can be!"

Response by SGT David A. 'Cowboy' Groth made Jan 2 at 2018 5:55 AM

2018-01-02T05:55:24-05:00

Today's Army wants to join you. 1976.

Response by Sgt Tee Organ made Jan 12 at 2018 8:32 AM

2018-01-12T08:32:01-05:00

When I came in it was "Be all you can be," but then again I Joined the Marines. SEMPER FI!!!

Response by SPC Private RallyPoint Member made Jan 14 at 2018 10:52 PM

2018-01-14T22:52:42-05:00

Whatever the slogan was in 1978. I don't remember. Maybe it was Be All You Can Be.

Response by SPC William Groves made Jan 15 at 2018 1:29 AM

2018-01-15T01:29:45-05:00

"You can choose job training before you enlist." 1963

Response by SN Kristi Kalis made Jan 17 at 2018 6:35 PM

2018-01-17T18:35:44-05:00

"We do more before 9 am than most people do all day!" It didn't really matter though. My whole family has served in the Army.

Response by CPL Dave Hoover made Jan 17 at 2018 11:06 PM

2018-01-17T23:06:30-05:00

Be All You Can Be-1987 to 1995

Response by SSgt Jim Gilmore made Jan 18 at 2018 2:45 AM

2018-01-18T02:45:17-05:00

Aim High - Air Force

Response by Reginald Surict made Jan 18 at 2018 6:17 AM

2018-01-18T06:17:18-05:00

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Response by 1SG Dennis Hicks made Jan 18 at 2018 7:01 AM

2018-01-18T07:01:02-05:00

In my day it was "BE all you can be" but the re-enlistment one was not well thought out, they gave is bumper stickers which we altered :) Don't Stop now, Re-Enlist , which we cut up re-arranged to say "Don't Re-enlist, Stop now" Top was not amused "We do more before 9am than most people do all day" that's because we never went to sleep the night before :)

Response by PO3 Kevin Kress made Jan 18 at 2018 11:04 PM

2018-01-18T23:04:16-05:00

I didn't join for a slogan I went into the Navy for 6 years then into the Army for 3, did it for Country, God, and Duty.

Response by SGT David Earman made Jan 19 at 2018 10:26 AM

2018-01-19T10:26:32-05:00

I join under "Be All You Can Be". An "Army of One" was the dumbest motto they ever came up with.

Response by SSG Craig Thompson made Jan 21 at 2018 2:03 AM

2018-01-21T02:03:15-05:00

Fun, Travel, Adventure! 1967

Response by SPC Tommy Dean made Jan 24 at 2018 4:51 PM

2018-01-24T16:51:13-05:00

Join the Army they said. It will be fun they said.

Response by SPC William Szkromiuk made Jan 28 at 2018 4:02 PM

2018-01-28T16:02:22-05:00

F.T.A.
Fun Travel and Adventure
Or the more popular...............
F*** The Army.

Response by MSG Chuck Pewsey made Jan 28 at 2018 7:15 PM

2018-01-28T19:15:27-05:00

Was "This we'll Defend" a slogan or just for drill sergeants? I remember it from basic in 1967 and was quite puzzled by it.

Response by COL Private RallyPoint Member made Jan 28 at 2018 7:57 PM

2018-01-28T19:57:13-05:00

Greetings. You are hereby order to report......................... or something similar to that.

Response by MAJ Joseph Lafferty made Jan 28 at 2018 8:13 PM

2018-01-28T20:13:06-05:00

I just wish the Army had a better Logo. That star pales badly next to the Marine or Navy logo.

Response by SFC Bill Snyder made Jan 29 at 2018 7:04 AM

2018-01-29T07:04:07-05:00

How about a "Get Out of Jail Free" card? :) When I wen in in the 50s we didn't have slogans.

Response by 1SG Klayton W. Hayes made Jan 29 at 2018 7:56 AM

2018-01-29T07:56:10-05:00

“‘Look Sharp, Be Sharp, Go Army” I would prefer this traditional one be adopted and never replaced: “Army, 1775, This We Will Defend”

Response by SGT Bruce Burchett made Jan 29 at 2018 8:20 AM

2018-01-29T08:20:43-05:00

We do more before 9AM than most people do all day.

Response by SPC Andi Mathis made Jan 29 at 2018 1:44 PM

2018-01-29T13:44:48-05:00

Be All That You Can Be In The Army 1988

Response by MAJ James Woods made Jan 30 at 2018 11:57 AM

2018-01-30T11:57:18-05:00

Signed up under "Be all that you can be" and experienced "Army of One" and "Army Strong". Didn't have issue with any of them; just laughed at the political correctness BS that hit social media during the "Army of One" campaign.

Response by SFC Greg Bruorton made Jan 30 at 2018 11:58 AM

2018-01-30T11:58:43-05:00

I think it was, "We Want You!" with the pointing finger of Uncle Sam.

Response by SSG Edward Tilton made Jan 30 at 2018 7:16 PM

2018-01-30T19:16:27-05:00

Be All That You Can Be, was gone before I went on Recruiting Tour in 84, it was an ARMY OF ONE.

Response by SPC Wayne Pless made Feb 1 at 2018 6:20 AM

2018-02-01T06:20:13-05:00

In 1971, when I enlisted, there were no "slogans". There was the draft, and there were enlistees that only required a belief in God and Country to understand the responsibility of military service.

Response by CW5 John M. made Feb 1 at 2018 7:36 AM

2018-02-01T07:36:16-05:00

My situation was rather unusual. My dad, stationed in Taiwan (Republic of China), inexplicably brought home a July 1967 (Army) Aviation Digest - the first and only time - that he had picked up at work, I read that Digest “cover-to-cover” with growing interest. When I got to the article entitled “What is a WOC - something you ’fwow’” at a ’wabbit’?” I was smitten as it detailed the Warrant Officer Candidate program in the Army. I still have that copy, and I suppose one might say that I joined under that title/slogan.

Response by LTC Martin Metz made Feb 1 at 2018 2:53 PM

2018-02-01T14:53:17-05:00

This came out around the time the all volunteer force replaced the draft when I entered the Army in 1974. “Pick a service, pick a challenge, set yourself apart, Army, Navy, Air Force, Marines! What a great place it’s a great place to start!”

Response by SP5 David Tschappat made Feb 3 at 2018 11:34 AM

2018-02-03T11:34:16-05:00

I ask the recruiter how soon I could leave for basic. And he said hows tomorrow?

Response by SP5 David Tschappat made Feb 3 at 2018 11:34 AM

2018-02-03T11:34:59-05:00

I ask the recruiter when can I leave how soon? And he said how is tomorrow? That was good enough for me.

Response by SGT Christopher Hayden made Feb 3 at 2018 11:35 AM

2018-02-03T11:35:49-05:00

"An Army Of One" which was silly.

Response by SSG Homer Barnwell made Feb 4 at 2018 3:31 PM

2018-02-04T15:31:54-05:00

That was my motivation. Messed around in college, lost my deferment then won the lottery ....... the draft lottery (#36). Like many young people in those days I chose to dodge the draft. Rather than going to Canada or elsewhere I figured out the perfect dodge! I ENLISTED!!!!. Chose the Army rather than the Air Force or Navy because it was only 3 years rather than four. I eventually re-uped and stayed seven and a half years active leaving as a Specialist E-6.

Response by SMSgt Thor Merich made Feb 4 at 2018 11:35 PM

2018-02-04T23:35:30-05:00

Be all you can be (1981).

Response by SSG Brian Carpenter made Feb 6 at 2018 4:26 PM

2018-02-06T16:26:45-05:00

Be all that you can be innocent The US Army

Response by SSG Brian Carpenter made Feb 6 at 2018 4:27 PM

2018-02-06T16:27:23-05:00

in the US Army autocorrect muwahaha

Response by SPC David Willis made Feb 6 at 2018 4:34 PM

2018-02-06T16:34:12-05:00

I think mine was "the lowest of the low!"

Response by CPT Richard Surface made Feb 10 at 2018 11:03 AM

2018-02-10T11:03:46-05:00

"Look sharp, be sharp, go Army" 1968

Response by SFC Christopher Taggart made Feb 10 at 2018 11:21 AM

2018-02-10T11:21:35-05:00

"Be All You Can Be" was being advertised when I joined in 1985.

Response by MSG Ray Manzano made Feb 11 at 2018 12:31 PM

2018-02-11T12:31:08-05:00

It had just changed from "Look Sharp, Be Sharp, Go Army!" to "Today's Army Wants to Join You" . But then before I retired in 2007, it had changed 3 more times. "Be All You Can Be", "Army of One" and finally "Army Strong".

Response by CPT Larry Hudson made Feb 19 at 2018 8:35 AM

2018-02-19T08:35:20-05:00

Greetings, you are ordered to report....... Actually, best notice received enabled me to become an RA and that opened door for many opportunities. Started as E-nothing, ended as Captain, Aviator, Engineer

Response by SFC Jim H. made Feb 20 at 2018 11:55 PM

2018-02-20T23:55:43-05:00

My slogan in 1969 started out with "SELECTIVE SERVICE SYSTEM ORDER TO REPORT FOR INDUCTION".

Response by SSG Eddye Royal made Mar 11 at 2018 11:50 AM

2018-03-11T11:50:47-04:00

Army, Be All you can be.

Response by SFC Private RallyPoint Member made Mar 11 at 2018 12:40 PM

2018-03-11T12:40:30-04:00

Well, there is actually not currently an Army Slogan. The Army let the contract for Army Strong expire last fiscal year. Currently the Army is debating on purchasing the rights to own Be all that you can be.

I joined under be all that you can be, but what really recruited me was G.I. Joe, an American Hero.

Response by Lt Col John (Jack) Christensen made Mar 11 at 2018 5:57 PM

2018-03-11T17:57:53-04:00

Did they have slogans in 60s? Thought it was just your draft number has been selected, report to...........

Response by CPT Jay Goodan made Mar 20 at 2018 11:57 AM

2018-03-20T11:57:48-04:00

Mine was "UNCLE SAM WANTS YOU" OR "GREETINGS FROM THE PRESIDENT". It was a long time ago.

Response by SSgt Jim Watkins made Mar 21 at 2018 4:08 PM

2018-03-21T16:08:40-04:00

Be all you can be was the full time slogan but the ad that got me was the one with paratroopers jumping out of a C-130 and the voice over was " we do more before 9am than most people do all day." Being a C 130 mechanic I took offense to that lol who do you think got that plane ready 4-5 hours before they marched out there just to jump out of a perfectly good plane?

Response by SA Jared Rardin made Mar 23 at 2018 2:58 PM

2018-03-23T14:58:44-04:00

"Honor, Courage, Commitment". Navy.

Response by SGT Jim Humphrey made Mar 23 at 2018 3:59 PM

2018-03-23T15:59:03-04:00

Not to sure the Draft was looming.

Response by SPC Charles Keiser made Mar 24 at 2018 6:02 PM

2018-03-24T18:02:22-04:00

To me slogans had little or nothing to with entering Army it was pride in uniform work and dress , our paratrooper work uniform in my opinion looked better than most others Starched Clean all insignia where in full bright colors , JUMP WINGS , COMBAT INFINTRY BADGE , UNIT INSIGNIA ,82ND ,101ST ,AIRBORNE 8TH , 1ST ARMY , 1ST CAV. MACV, POINT LOOK SHARP , FEEL SHARP = PROUD TO BE PART OF ARMY , HIGHLEY POLISHED JUMP BOOTS EVERY DAY ,NOT TRAVLING THE WORLD IN TACKY AT BEST UNIFORM WITH NO PRIDE !

Response by CH (LTC) Grant Speece made Apr 7 at 2018 4:25 PM

2018-04-07T16:25:37-04:00

Join the people who joined the army. However, I came in through ROTC. The slogan was Lead the people who joined the army.

Response by COL Private RallyPoint Member made Apr 7 at 2018 6:40 PM

2018-04-07T18:40:05-04:00

Be all you can be in 89.

Response by Lt Col Charlie Brown made Apr 7 at 2018 7:21 PM

2018-04-07T19:21:50-04:00

Never liked the Army of One slogan. We had Aim High, Air Force when I joined.
I admire the Marines for sticking with theirs. The few, the proud!

Response by SPC Margaret Higgins made Apr 7 at 2018 8:41 PM

2018-04-07T20:41:41-04:00

SFC Joe S. Davis Jr., MSM, DSL: "Be All That You Can Be!" And, Joe, and my Rally Point Beloveds: I remember the song: "In the Army!" "YMCA!"

Response by SPC Margaret Higgins made Apr 7 at 2018 8:43 PM

2018-04-07T20:43:17-04:00

SFC Joe S. Davis Jr., MSM, DSL: I dedicate the song: "YMCA!" to those who have served in the United States military- All Branches.

Response by SSG Shawn Mcfadden made Apr 7 at 2018 11:58 PM

2018-04-07T23:58:38-04:00

Be all you can be. 1987-2008.

Response by CWO3 Private RallyPoint Member made Apr 8 at 2018 12:39 AM

2018-04-08T00:39:14-04:00

We didn’t promise you a Rose Garden.

Response by SSgt Daniel d'Errico made Apr 8 at 2018 3:50 AM

2018-04-08T03:50:06-04:00

There wasn't a slogan for being drafted in the '70s.

Response by SGT David A. 'Cowboy' Groth made Apr 8 at 2018 5:44 AM

2018-04-08T05:44:30-04:00

Army want's to join you.

Response by SPC Brian Stephens made Apr 10 at 2018 2:06 PM

2018-04-10T14:06:23-04:00

Be All You Can Be!!!!

Even after reading through the explanation above fir Army of One, I still don't get it.

Response by SPC Brian Stephens made Apr 10 at 2018 2:10 PM

2018-04-10T14:10:40-04:00

On the other hand at MEPS in Seattle, 1988 we were told the Navy's motto was, "Bend over, Sweetheart, And Welcome To The Navy." LMAO. Seriously. Lol

Response by SPC Brian Stephens made Apr 10 at 2018 2:23 PM

2018-04-10T14:23:37-04:00

If ONE is an acronym for Officers, Non-commissioned, an Enlisted for all of Army personnel nobody told whoever made that acronym about Warrants. At least the Army Of One slogan did not last long. Army Strong is so much better.

Response by SGT Private RallyPoint Member made Apr 10 at 2018 10:24 PM

2018-04-10T22:24:59-04:00

I think it was Be All You Can Be, which never really clicked with me. The current one that talks about "one simple mission: win" is pretty good.

Response by SSG Benny Stewart made Apr 11 at 2018 11:40 PM

2018-04-11T23:40:40-04:00

1985 mine was follow me

Response by SN Jay Perry made Apr 12 at 2018 1:50 AM

2018-04-12T01:50:59-04:00

Join the Navy, see the world, meet passionate women, catch embarrassing exotic diseases? Actually, it was join the Navy it's not a job it is an adventure!

Response by SGT Brad Simpson made Apr 12 at 2018 2:19 AM

2018-04-12T02:19:49-04:00

Be all you can be!

Response by SFC Kenneth G. made Apr 13 at 2018 6:15 AM

2018-04-13T06:15:20-04:00

"I want you" for U.S. Army --1979. This was during the post Vietnam era and the volunteer Army was new.

Response by SPC Gregg Huestis made Apr 14 at 2018 2:28 PM

2018-04-14T14:28:20-04:00

Me Too. Be All You Can Be 11 July 1989 - 2 Dec 1993.

Response by CPT Larry Hudson made Apr 14 at 2018 5:24 PM

2018-04-14T17:24:09-04:00

Mine was "Greeting and salutations" draft notice. Fortunately, draft board director gave me a heads up and I became a RA enlisted member. No regrets

Response by SPC Richard Sesma made Apr 20 at 2018 3:56 PM

2018-04-20T15:56:24-04:00

Be all you can be 1987

Response by SPC Patrick Brenan made Apr 22 at 2018 6:43 PM

2018-04-22T18:43:17-04:00

We do more before 9am than most people do all day

Response by SFC Ronald Hebert made Apr 23 at 2018 2:51 PM

2018-04-23T14:51:06-04:00

I've got mine, go get yours Mack.

Response by Sgt William Coffee made Apr 24 at 2018 8:12 AM

2018-04-24T08:12:37-04:00

I responded to "The few, the Proud"

Response by SSG Jeremy Sharp made Apr 24 at 2018 12:12 PM

2018-04-24T12:12:12-04:00

It's not just a job, it's an adventure!

Response by SFC David Xanten made Apr 25 at 2018 11:19 PM

2018-04-25T23:19:08-04:00

As a field recruiter from 71-80 The slogan I remember the best was “Keep America Green, Join The Army. I always thought it was dumb and I always thought NW Ayers was vastly overrated but I always had fun with the Navy’s slogan, Sailors Have more fun and the The Marines, Looking looking for a few good men. I never lost a men or women to either of those Services.

Response by COL Thomas Cagley made Apr 28 at 2018 12:55 PM

2018-04-28T12:55:02-04:00

As someone said, I was "invited" to take a physical and then I enlisted to get choice of training. I think the slogan, if there was one, was "Uncle Sam Wants You," but I don't honestly remember. It was in 1963!

Response by SSG Richard Hackwith made Apr 30 at 2018 7:04 PM

2018-04-30T19:04:42-04:00

I joined in 1964. I believe the "Look Sharp, Be Sharp, Go Army!" slogan was still in effect. But the "must have military obligation completed" line in help wanted ads had an influence on my decision.

Response by LTC John Bush made May 2 at 2018 11:46 AM

2018-05-02T11:46:19-04:00

you either joined under somewhat favorable conditions or were drafted. the draft was a "body tax" all males were expected to pay without reservation which had its roots in old Europe.

Response by Sgt Charles Welling made May 8 at 2018 9:35 PM

2018-05-08T21:35:56-04:00

Yep, mine was be all you can be.................... so I became a United States Marine. Rah!!!!!!!!!!

Response by SFC Robert Haxton made May 11 at 2018 6:45 PM

2018-05-11T18:45:15-04:00

“Get the F off of my bus!! You have 10 seconds to get the F off of my bus!!”

Response by SFC Robert Haxton made May 11 at 2018 6:45 PM

2018-05-11T18:45:31-04:00

Be all you can be.

Response by SGT Roger Bunton made May 12 at 2018 9:48 AM

2018-05-12T09:48:51-04:00

Mine in 1969 was join the army or we have a camp for you in Ohio that is a special place....I joined the army and it was the best move I ever made. Discipline, honor and teamwork was taught to me and I found a good place to get my act together. Thank God!

Response by LTC Bruce Cheadle made May 18 at 2018 1:57 PM

2018-05-18T13:57:46-04:00

"Today's Army Wants to Join You" was the Army Slogan when I was drafted in 1972 out of College. I ended up going to OCS and retired after 28+ years in uniform and another 15 as a DA Civilian.

Response by SGT Beth Day made May 19 at 2018 12:11 AM

2018-05-19T00:11:19-04:00

1978 ... Join us, we're desperate!

Response by MSG David Densmore made May 21 at 2018 8:51 AM

2018-05-21T08:51:47-04:00

I seriously don’t remember what it was in 1976, although the ones listed don’t sound familiar.

The one I remember best is when I was already in, “We do more before 8(am) than most people do all day.”

Response by SPC Robert Stewart made May 21 at 2018 4:53 PM

2018-05-21T16:53:45-04:00

todays army wants to join you

Response by SP5 Joel McDargh made May 21 at 2018 5:01 PM

2018-05-21T17:01:01-04:00

I went in when I was 17, January, 1970. My slogan was "Momma, I either go into the army or I'm going to wind up in jail", and the rest my friends is history.

Response by SGT Sean Lynch made May 24 at 2018 2:33 PM

2018-05-24T14:33:12-04:00

Be all that you can be. 1989

Response by SSG David Phetteplace made Jun 2 at 2018 7:03 PM

2018-06-02T19:03:49-04:00

Join the people who joined the Army
1974, Me standing front, right

Response by MSG John Volanos made Jun 5 at 2018 3:07 PM

2018-06-05T15:07:08-04:00

Choice not chance.

Response by Sgt Joshua T. made Jun 7 at 2018 12:25 PM

2018-06-07T12:25:52-04:00

The Few. The Proud. The Marines. Think that was it back in '96. Either that or "Since 1775. Making Marines, winning battles", or something like that.

Response by CPT Robert Hampton made Jun 7 at 2018 2:07 PM

2018-06-07T14:07:04-04:00

The billboard on my way to class in 1966 showed a company commander in front of his company. The slogan was, “Lead your own company before you are 30 years old!”

Response by CPT Robert Hampton made Jun 7 at 2018 7:41 PM

2018-06-07T19:41:15-04:00

Driving to ROTC class in 1964, there was a huge billboard along the road that showed a company commander in front of the company.

The caption said, "Be in charge of your own company before you are 30 years old."

Catchy, eh! Got me.

(Thought I posted this earlier from my phone. Don't see it now. Pardon me if it is listed twice.)

Response by PO2 John Driskill made Jun 8 at 2018 1:32 PM

2018-06-08T13:32:23-04:00

I never joined the Army but I remember the mid 1960's Army recruiting slogan TV ad. It showed a West Point Class and it was the "New Action Army." Followed by a song that went "If you're good enough to get in, you'll serve your country well." "Great moments can be yours in the "New Action Army." I had to admit that it was a catchy tune.

Response by CWO2 James Mathews made Jun 13 at 2018 5:10 PM

2018-06-13T17:10:05-04:00

Personally, I didn't need a "slogan" to join the service. That was set up in my own mind long before my graduation from High School, but my original intention was to look into the possibility. of college before joining. No-one in my family , as far as I know had ever attended college before and although my grades were pretty good, I was still cautious about it! In regard to service slogans I had uncles who had served in the Army Air Force and Navy, so I was fully aware of what the service offered at that time. I never got the chance to look into college, since my Father came to me with a request, the first I ever remember as a request rather than a "strong suggestion!" My Father, for whom I had the greatest love and respect, asked of me a favor. Such, was to join the Navy, immediately, so he could take my Mother with him on a job offer in Turkey as the Maintenance Superintendent for a large dam project there. There was no way I could refuse this man, who had done so much with so little for me. He guaranteed that when my enlistment was over he would send me to college. Unfortunately, he passed away when he was in Turkey, my Mother was devastated, and never really got over his passing, so I stayed in the service, and finally got my degrees when I got out. In regard to the "Service Slogan" during the year I enlisted (Navy - 1954), I couldn't tell you, but the "slogan" I enlisted under was a favor I felt that I owed my Father!!

Response by SGT David A. 'Cowboy' Groth made Jun 24 at 2018 11:28 AM

2018-06-24T11:28:06-04:00

Today's Army wants to join you.

Response by SPC Margaret Higgins made Jun 24 at 2018 11:29 AM

2018-06-24T11:29:15-04:00

I did not join with this slogan, but: "This we'll defend." SFC Joe S. Davis Jr., MSM, DSL An Army slogan.

Response by SGT David A. 'Cowboy' Groth made Jun 24 at 2018 12:19 PM

2018-06-24T12:19:31-04:00

Great share brother Joe.

Response by SSG William Jones made Jun 24 at 2018 1:18 PM

2018-06-24T13:18:12-04:00

"Look Sharp, Be Sharp, Go Army" would've been mine officially, I guess. "Bad Moon Rising" by CCR would be my "unofficial" slogan/song.

Response by Lt Col Charlie Brown made Jun 24 at 2018 1:36 PM

2018-06-24T13:36:59-04:00

Not Amy. I think the Air Force slo

Response by CW2 Private RallyPoint Member made Jun 24 at 2018 4:40 PM

2018-06-24T16:40:30-04:00

Be all you can be in Nov 2006

Response by SPC James Harsh made Jun 24 at 2018 5:49 PM

2018-06-24T17:49:13-04:00

An Army of One was the slogan for awhile too

Response by 1SG Private RallyPoint Member made Jun 24 at 2018 11:11 PM

2018-06-24T23:11:09-04:00

Today’s Army, 1999. I think a lot of people forgot about that one. Then it went to Army Strong.

Response by 1SG Private RallyPoint Member made Jun 24 at 2018 11:16 PM

2018-06-24T23:16:08-04:00

I forgot about Army of One, that was before Army Strong

Response by SSG Jose M. Hernandezsanchez made Jun 25 at 2018 8:43 AM

2018-06-25T08:43:41-04:00

I joined on Dec 1992, it was still "Be All You Can Be".

Response by CWO2 James Mathews made Jun 26 at 2018 6:17 AM

2018-06-26T06:17:40-04:00

After giving the idea some further thought, I remember a slogan that caught my eye when I was in High School. I am not big on ordering people around, bragging about what I can do, and I do not have much patience with those that do! However, this slogan was rather unique: "Silent Service!" I remember reading about it, why the slogan had come into use and what it meant on several different planes of thought. Now I admit that I forgot about that in my hurry to enlist, my father's help in teaching me to weld, my schooling in which I majored in Welding and Forging, and the offer of three jobs on HS Graduation. Boot Camp took all of my concentration, and when I read about submarines in a small pamphlet following Boot Camp, it all came back with a rush. Submarine School scared the hell out of me, gave me a lot of great information, and my first dive was a thrill and I knew I was in the right place!l. Here was a war machine, that did the job, without a lot of HooRah, and false promises, one which did it silently, and one where the crew knew to keep their mouth shut, and limited the bragging to inside the subs hull! It was also a very special place where, if you worked hard, used the training, listened to what you were told, you truly became a submariner by rank and badge, but more importantly in the area of sea service, which is what I was looking for! Of course, as a young sailor, I had a few hiccups along the way, but all in all I learned my craft, and my place in this service! Yes, this slogan did have an effect on me, sometimes forgotten, but always there when I needed it! -- "DIESEL BOATS FOREVER!! (Grin!!)

Response by CW4 Clark Wilson made Jun 30 at 2018 3:29 AM

2018-06-30T03:29:04-04:00

"Greeting from the President of the United States" 1968

Response by SPC Bernard Palmer made Jul 3 at 2018 9:02 PM

2018-07-03T21:02:25-04:00

in the late 70's the draft was gone and the slogan from the early 70's had died the death it deserved - we were just doing the right thing because it was the time to do it. and who needed a slogan when we had Apocalypse Now and Deer Hunter for motivation

Response by SGT John Lawrence made Jul 6 at 2018 9:22 AM

2018-07-06T09:22:26-04:00

Being from a small town in western Kansas I was in between the Look Sharp, Be Sharp, Go Army to The Army wants you. Being a small town everyone new everyone and some of these folks served on the draft board and that was a good way to get drafted so I decided to join and get the job I wanted that way I could beat the draft and not get stuck in a job I hated so before I graduated high school I signed up and in July of 1971 entered the Army only to find out with the lottery my number turned out to be 324, wow, but it was the best choice I have ever made and would do it over again. The only bad part was how we were being treated by our own people which today is still hard for me to go out in public with any kind of markers on me that says I was in the Army. I left the Army in 4/1977 and it took me till 2006 to finally join the American Legion which when I look back was a big mistake on my part.

Response by 2LT Douglas Aldrich made Jul 26 at 2018 5:18 PM

2018-07-26T17:18:27-04:00

How about “Who do You want to be?” For the new one? A fresh take on an oldie/goodie

Response by SSG Shawn Mcfadden made Jul 28 at 2018 7:11 AM

2018-07-28T07:11:28-04:00

I joined the Army in 1987. The Slogan was:Be All You Can Be".

Response by CPT Phil Bronner made Jul 29 at 2018 7:47 PM

2018-07-29T19:47:54-04:00

Back when I joined....it was "Look Sharp, Be Sharp, Go Army!"....that was 50 years ago!
My 2nd entrance in the Army...it was "Today's Army Wants to Join YOU!"
My 3rd entrance in the Army (my Direct Commission) was "Be All That You Can Be!"
After that...I was sloganed out! LOL

Response by SSG Gregg Mouritzen made Aug 2 at 2018 11:52 AM

2018-08-02T11:52:51-04:00

Army of One was the worst. Saw so many that couldn't handle the group structure, and saw themselves as individuals, instead of part of the whole. I still remember the first commercial I saw.
A "huahh" soldier running through the desert. Then you notice he is out in the field, incomplete Uniform. You see troops run past him. Trucks, Helicopters, Tanks . Then you realize he is running in the opposite direction, of what appears to be a large battle. Then the logo pops up "Army of One."
Sure thought that was a great message to potential recruits.
It became the catch phrase for NCO's who didn't like the soldiers attitude or as a reference to a lazy soldier.
Yupp, never liked that one.

One Team, One Fight. Now that one I liked:)

Response by CW2 Max Dolan made Aug 8 at 2018 9:01 AM

2018-08-08T09:01:26-04:00

I had to look that up: "Look Sharp, Be Sharp, Go Army!" My personal slogan was, "Dodge the Draft...enlist and get it over with!" After returning from Vietnam in June 1970, I chilled out in the Sacramento Field Office of the 115th MI Group and prepared to work for the California State Bureau of Investigation after I completed my BA degree at Sacto State College. I met a young lady and married her a week after she turned 20 - I didn't want to marry a "tenny-bopper!" She decided that I should re-enlist so she could see Europe at a leisurely pace. We stayed there on-and-off for 12 1/2 years.

Response by SP5 Steven Priddy made Aug 14 at 2018 3:53 PM

2018-08-14T15:53:29-04:00

"Today's Army Wants to Join You"

Response by Sgt Jeff Martin made Aug 14 at 2018 7:50 PM

2018-08-14T19:50:44-04:00

I joined both the Army 74 and the Air Force 79 as far as I know there was not slogan. If there was I never knew it. Didn't join because of a recruiting slogan or campaign. Joined for pure unadulterated pride in my country. My father was a WWII Navy veteran. Total I served 10 years. Wished I had served more.

Response by 1SG Angelo Villavicencio made Aug 17 at 2018 11:38 PM

2018-08-17T23:38:40-04:00

“Be All You Can Be”

Response by SPC Kendall Metcalf made Aug 18 at 2018 10:17 AM

2018-08-18T10:17:30-04:00

Army of One. 2005. As soon as I hit BTC it changed to Army Strong.

Response by PFC Private RallyPoint Member made Aug 19 at 2018 1:00 PM

2018-08-19T13:00:12-04:00

We do more before 9 o’clock than most people do all day

Response by Samantha S. made Aug 23 at 2018 7:49 PM

2018-08-23T19:49:35-04:00

Great post Joe!

Response by CW5 John Vassar made Sep 2 at 2018 10:33 PM

2018-09-02T22:33:44-04:00

“Join the Action Army” .... Arguably the Best-Decision-of-My-Life ... :-)

Response by SSG Armand Caron made Sep 10 at 2018 9:11 AM

2018-09-10T09:11:50-04:00

Mine was join and choose what you want or we'll draft you and send you to Nam.

Response by PFC Sara Crusade (Leon) made Sep 10 at 2018 7:34 PM

2018-09-10T19:34:58-04:00

Be All You Can Be! The best Army motto ever!!! 1983-1985

Response by CPT Samuel Bethune made Sep 12 at 2018 11:20 PM

2018-09-12T23:20:49-04:00

I joined at the conclusion of hostilities in Vietnam. The slogan then was, “Today’s Army Wants to Join You.”

Response by SGT Charlie Ray made Sep 19 at 2018 1:13 PM

2018-09-19T13:13:26-04:00

“Look Sharp, Be Sharp, Go Army”

Response by SP5 Michael Cates made Sep 23 at 2018 1:21 PM

2018-09-23T13:21:17-04:00

YES! Mine was THE DRAFT LETTER FROM UNCLE SAM!!!! I tried to get out of Helping the South Vietnamese People stay FREE from COMMUNISM!! BUT FINALLY WENT AND SO GLAD THAT I WAS ONE WHO TRIED TO KEEP THE VIETNAMESE PEOPLE FROM HAVING TO RUN FROM THE COUNTRY THAT THEY WERE BORN IN AND LOVED!!!! Sp/5 Cates '67-'68 TET!!!! I PRAY THAT SOME FILM MAKE WILL SOME DAY SOON MAKE A DOCUMENTARY ABOUT JUST WHY THE PEOPLE WERE RISIKING DEATH TRYING TO SQUEEEZE ON A SHIP THAT HAD NO MORE ROOM ON IT AND CONTINUE TO LEAVE AT ALL COST TO THIS VERY DAY!!!!

Response by 1SG James Kelly made Sep 25 at 2018 1:45 PM

2018-09-25T13:45:03-04:00

https://www.youtube.com/watch?v=dATyZBEeDJ4

Country Joe & The Fish Live @ Woodstock 1969 Fish Cheer_I-Feel-Like-I'm-Fixing-To-Die-Rag.mpg

Country Joe & The Fish Live @ Woodstock 1969 Fish Cheer_I-Feel-Like-I'm-Fixing-To-Die-Rag

Response by SSgt Lennard Hutchinson made Sep 28 at 2018 4:37 AM

2018-09-28T04:37:26-04:00

Aim High USAF

Response by SSgt Lennard Hutchinson made Sep 28 at 2018 4:37 AM

2018-09-28T04:37:44-04:00

Aim High USAF

Response by Capt George Kent Brashear made Oct 7 at 2018 11:15 PM

2018-10-07T23:15:13-04:00

I didn't have the money to return to college in the fall of 1963 and I knew my name was soon to come up for the draft so in July of that year I joined the Air Force. In those days the Uncle Sam poster down at the post office proclaimed, "Uncle Sam Wants You." He didn't care which branch you joined.

The old Army slogan, "Look Sharp, Be Sharp, Go Army." makes me wonder, was it borrowed from the 1952 Gillette advertising slogan, "Look Sharp, Feel Sharp, Be Sharp." Gillette sponsored the Friday Night Fights. That jingle played well into the sixties.

Response by SPC Gregg Huestis made Nov 4 at 2018 4:03 PM

2018-11-04T16:03:27-05:00

Mine: Be All You Can Be As Well.

Response by SGT Mark Estes made Nov 19 at 2018 12:51 PM

2018-11-19T12:51:10-05:00

Be all you can be:) in the Army!

Response by MSG Biran Colwell made Feb 12 at 2019 2:06 PM

2019-02-12T14:06:45-05:00

I had a few, Starting With "Today's Army Wants To Join You" (1971-1980). Then it was "Be All You Can Be" (1980-2001). And then "Army of one" (2001-2006). And ending with Army Strong " (2006-Present). I know you ask for one and it was the first one, but I was under all of these.
Thanks for the Question. And Thank you for your Service.

Response by MAJ Ken Landgren made Jun 13 at 2019 9:27 PM

2019-06-13T21:27:05-04:00

Boy did they really mess up with the Army of One.

Response by MSG Gary Eckert made Jun 14 at 2019 8:24 AM

2019-06-14T08:24:41-04:00

I always thought it was Uncle Sam wants you.

Google says it was "Today's Army Wants to Join You" . I don't remember ever hearing that slogan in a commercial.

Response by SFC Cynthia Eyer made Jun 14 at 2019 12:07 PM

2019-06-14T12:07:46-04:00

I don’t recall a slogan. I joined in 1977 under the delayed entry program.

Response by SP5 Dennis Loberger made Jun 26 at 2019 9:34 PM

2019-06-26T21:34:05-04:00

When I entered it was "Today's Army wants to join you". While I was in the slogan was "Join the people who've joined the Army"

Response by SFC David Reid, M.S, PHR, SHRM-CP, DTM made Jul 30 at 2019 10:39 PM

2019-07-30T22:39:04-04:00

Be All You Can BE

Response by SSG Byron Howard Sr made Jul 30 at 2019 10:39 PM

2019-07-30T22:39:58-04:00

I went in in 74 I have no idea what the slogan was. It might have been prison or the Army. Not really.

Response by SP5 Joe Garcia made Aug 16 at 2019 12:51 PM

2019-08-16T12:51:19-04:00

"Choice, Not Chance" 1966.

Response by SPC Michael Dehn made Aug 18 at 2019 8:54 PM

2019-08-18T20:54:05-04:00

I'm all in for "Be all you can be."

I do like Army Strong.

I was never a fan of "An Army of one." For what it's worth it doesn't promote teamwork. It promotes individuality. We're a team. We defend the democracy, we don't practice it is something we used to say.

You get what you put in when you serve. Sure you get screwed sometimes but you learn to deal with it. It makes you a better soldier which makes you a better person.

Response by SSG Shawn Mcfadden made Sep 9 at 2019 4:07 PM

2019-09-09T16:07:10-04:00

Be All You Can Be. 1987.

Response by SPC Russ Bolton made Sep 13 at 2019 8:26 PM

2019-09-13T20:26:01-04:00

Be all that you can be. In the 80's

Response by SSG Robert Mark Odom made Sep 21 at 2019 7:08 AM

2019-09-21T07:08:34-04:00

"Today's Army Wants to Join You"

Response by SSG Michael Noll made Sep 21 at 2019 11:46 AM

2019-09-21T11:46:37-04:00

Roger that brother Joe

Response by SPC Andrew K. made Oct 30 at 2019 8:01 PM

2019-10-30T20:01:31-04:00

Fifty Tons of Steel Only Does a Little Damage...

Response by SPC Joshua Ulch made Mar 3 at 2020 6:40 AM

2020-03-03T06:40:23-05:00

I believe it was be all you can be.

Response by 1SG Brian Adams made Apr 22 at 2020 11:07 PM

2020-04-22T23:07:35-04:00

A botched slogan " An Army of One"...quickly changed to "Army Strong"...perhaps "Be all you can be" ..was the granddaddy of an all...jmo

Response by SPC Robert Bobo made Apr 23 at 2020 3:00 PM

2020-04-23T15:00:27-04:00

In 1973 I don't think the Army had a slogan, a lot of people hated the military

Response by CPT Richard Trione made Dec 16 at 2020 3:30 PM

2020-12-16T15:30:39-05:00

Me too! I love "BE ALL YOU CAN BE!"

Response by CPL Larry Bezemer made Jan 30 at 2021 12:52 PM

2021-01-30T12:52:58-05:00

Still have this poster. Unfortunately, pneumonia washed me out during the mountain phase

Response by SFC Private RallyPoint Member made Feb 21 at 2021 9:09 AM

2021-02-21T09:09:37-05:00

I honest do not remember what slogan they used in 1977. But I can remember the very first morning after arriving at Ft Jackson, SC for Basic Training.

Response by SSG Private RallyPoint Member made Mar 13 at 2021 4:31 PM

2021-03-13T16:31:53-05:00

The current slogan is what’s your warrior

Response by SP6 Greg Jetter made Mar 19 at 2021 7:21 PM

2021-03-19T19:21:26-04:00

Sign right here it's better than prison .....

Response by CPT Keith Celebrezze made Mar 21 at 2021 2:48 AM

2021-03-21T02:48:13-04:00

"Join the greatest team on Earth"

Response by LTC Forrest Brandt made Mar 22 at 2021 3:40 PM

2021-03-22T15:40:05-04:00

Assuming you mean after the notice from my draft board - I think the advertising slogan de jour was, "Join the new Action Army." I don't think their idea of "action" and mine were quite the same.

Response by PVT Rocky Susshine made Mar 23 at 2021 9:29 PM

2021-03-23T21:29:39-04:00

None. Drafted.

Response by PO3 Richard Wright made Mar 25 at 2021 1:48 AM

2021-03-25T01:48:10-04:00

Mine was Join the Navy and see the World.
Richard BM3

Response by SSG Ronald Ralph made Apr 15 at 2021 11:50 AM

2021-04-15T11:50:13-04:00

“Army. Be All You Can Be” in 1981, and that was still the slogan when I was an Army Recruiter from 1989-1992.

I never liked “An Army of One”. I can guarantee some stupid civilian that was never in the Army had created that slogan.

Response by SPC Michael Corrothers made Feb 5 at 2023 9:07 PM

2023-02-05T21:07:35-05:00

Sorry, it didn't work on me...

Response by SPC Michael Corrothers made Feb 5 at 2023 9:09 PM

2023-02-05T21:09:12-05:00

I became all I could be when I got out of the Army.