How do you pronounce the ".GIF" extension ?

SGT Private RallyPoint Member — Tue, 29 Dec 2015 20:08:06 -0500

https://en.wikipedia.org/wiki/GIF

The Graphics Interchange Format (better known by its acronym GIF /ˈdʒɪf/ JIF or /ˈɡɪf/ GHIF) is a bitmap image format that was introduced by CompuServe in 1987[1] and has since come into widespread usage on the World Wide Web due to its wide support and portability.

Response by TSgt Anthony White made Dec 29 at 2015 8:27 PM

TSgt Anthony White — Tue, 29 Dec 2015 20:27:07 -0500

Graphics Interchange Format

Response by LCpl Steven Fiore made Dec 29 at 2015 11:27 PM

LCpl Steven Fiore — Tue, 29 Dec 2015 23:27:10 -0500

Always been gif to me

Response by PO1 John Miller made Dec 30 at 2015 1:40 AM

PO1 John Miller — Wed, 30 Dec 2015 01:40:30 -0500

GIF. Imagine the word "gift" but drop the "t."

Response by PFC David Ryba made Dec 30 at 2015 1:02 PM

PFC David Ryba — Wed, 30 Dec 2015 13:02:39 -0500

Jif is correct!

Response by SSG Nathaniel Bendel made Jan 31 at 2016 11:35 PM

SSG Nathaniel Bendel — Sun, 31 Jan 2016 23:35:19 -0500

The developers of the format intended it to be pronounced with a soft G like Geoffrey, germ, Germany, etc. They even came up with a slogan: "Choosy developers choose GIF" which mimicked the slogan of Jif peanut butter.