Have you seen the New Commercial that Shows ‘The Push’ That Many Veterans Feel?

COL Mikel J. Burroughs — Wed, 07 Oct 2015 13:21:17 -0400

Have you seen the New Commercial that Shows ‘The Push’ That Many Veterans Feel?

This video from Asics and Foot Locker evokes the ambition and community that defines modern American veterans.

https://youtu.be/Vvn03rHsrV4

A new commercial from Asics and Foot Locker describes the push that many veterans feel when they return home to their communities.

The advertisement stars Marco Reininger, an Army veteran in New York City. It shows Reininger on a routine run as he narrates what running was like in the Army.

“In the Army, I never ran alone. Every day, zero-four-thirty, first platoon hits the 6-mile track around base.”

The narration, the video’s message, is about much more than a run. It evokes the sense of community that many veterans feel. No one ever runs alone. It also speaks to the sense of ambition many veterans feel — the same ambition that led them to enlist or commission in the military in the first place.

“My platoon sergeant called it ‘the push’ — that fight within yourself to go harder, to give more. ‘How’d the push go?’ he’d ask,” Reininger says.

“‘Better than yesterday, worse than tomorrow’ — that was the only acceptable response.”

The Push by Evan Kelman - Foot Locker x Asics Real Lives. Real Runners.

A United States Army veteran, living in New York City, runs every day as an homage to his brothers in arms. He reflects on his time in active duty, the train...

Response by SCPO David Lockwood made Oct 7 at 2015 1:23 PM

SCPO David Lockwood — Wed, 07 Oct 2015 13:23:30 -0400

Really makes you think about what veterans feel. Good commercial.

Response by Capt Seid Waddell made Oct 7 at 2015 1:41 PM

Capt Seid Waddell — Wed, 07 Oct 2015 13:41:15 -0400

Great video.

Response by SPC Chris Dorsey made Oct 7 at 2015 3:43 PM

SPC Chris Dorsey — Wed, 07 Oct 2015 15:43:20 -0400

Inspirational indeed. The marketing team did an excellent job at hitting the target audience for sure. I may have missed it but was this linked to a veteran organization? If not it would be awesome for them to donate a % of the sales off of that ad to a good cause. Maybe some shoes for homeless vets or a donation to build some homeless veteran shelters. Just my thoughts but good video. Thanks for sharing! I hadn't seen it.

Response by LTC Stephen F. made Oct 7 at 2015 6:11 PM

LTC Stephen F. — Wed, 07 Oct 2015 18:11:21 -0400

No, I had not seen seen the New Asics and Foot Locker Commercial that Shows ‘The Push’ That Many Veterans Fee COL Mikel J. Burroughs. Thank you for sharing the video of the Army veteran living in New York City who runs every day as an homage to his brothers in arms.

Response by CMSgt James Nolan made Oct 9 at 2015 9:59 AM

CMSgt James Nolan — Fri, 09 Oct 2015 09:59:29 -0400

What an outstanding, thought evoking, simple commercial.